What Can FAQs Tell You About Your Customers?

Stop thinking about Frequently Asked Questions as a one-way street! Yes, it’s essential to have this section on any business website. That’s because it allows visitors to learn about your business on their own terms. They can find solutions to common problems and pursue self-help before they reach out to your customer service team. Without […]

Is Customer Service Your Untapped Marketing Asset?

Marketers spend a lot of time thinking of ways to capture their audience’s attention and turn it toward a company’s products and services. But what if your audience is already reaching out to you? It makes more sense to use every exchange as an opportunity to share insights, announcements, and updates. That includes customer service. […]