Are You Erasing Your Voice by Megaphoning?

One common mistake that marketing and communications professionals make is “megaphoning.”  This vice is partially what it sounds like: being really loud with your efforts. But the problem actually goes a little deeper. Being loud, on its own, can be a positive trait: bold, unignorable, memorable. But when your campaigns or outreach efforts are megaphoning, […]

What Is “Demand Gen”?

No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive. They often rely on your qualified leads finding you and […]