Does the Early Bird Get the Win?

When it comes to marketing launches, new campaigns, and taking risks, is it more important to get everything right or is it more important to get your message out there as soon as possible? Some people might be familiar with the phrase, “perfect is the enemy of good.” This means that a worthwhile idea should […]

Harnessing the Power of the Consumer(s)

In recent weeks, Netflix has seen a massive loss in subscribers following recent price hikes, and Twitter has seen wild swings in people joining and leaving the social media platform following the announcement of a buyout by Elon Musk. Though individual users often feel like they don’t have a big influence on how tech companies […]