How Has Back to School Marketing Changed After the Pandemic?

It’s mid-summer, which means one thing: We’re about to be inundated with back-to-school marketing. Maybe it’s happening already in big-box retailers near you. Holiday marketing (or periodic marketing) tends to creep up earlier and earlier these days, which pretty much means that as soon as the Fourth of July passes, marketing for “back to school” […]

How Have SEO Practices Changed in Recent Years?

If you’ve been in the game a while, there was probably a time when you felt pretty competent and up-to-date with your search engine optimization (SEO) skills. At first, this was a new and exciting realm of possibility for marketers; then, for a while, there was somewhat of a plateau, where most digital marketers and […]