How Will Your Business Adapt to Twitter’s Demise?

If your business has invested in launching and sustaining a presence on Twitter, the recent rocky ascent of CEO Elon Musk is surely creating some concerns around the theoretical water cooler.  You’ve probably started to have some conversations involving the following questions: These are all valid questions, and it’s good to begin asking them so […]

The Meaning of “Thanks” in Business Marketing

“Thank you” is often seen as a one-way street. Someone says it, and someone else receives it. But as marketing professionals, we know that there is no such thing as a one-way street when it comes to developing strong, meaningful, lasting business relationships. As with every kind of relationship, it’s important for communication and sentiments […]