What Will Elon Musk’s Twitter Rebrand Cost His Company’s Reputation?
Every time it seems like Elon Musk has done just about all he can to dent Twitter’s reputation, he manages to surprise us. Ever since the billionaire acquired the social media platform for $44 billion in 2022, he’s been making questionable choices about how to lead the ailing company to prosperity in an increasingly crowded […]
Will the “Barbie” Movie Marketing Campaign Be Remembered as One of the Most Successful of All Time?
After all of the “Barbenheimer” fanfare—pitting the success of “Barbie” against “Oppenheimer” when both movies announced the same opening weekend— ”Barbie” was officially declared the winner, with the highest box office earnings ($155 million, setting a record for a film with a female director). That was, largely, thanks to a colossal marketing effort spanning the […]