Your Top Marketing Hits

“Oh, you’re a fan of [BAND NAME]? Name five of their top hits.” Saying that someone needs to be able to name “top hits” if they’re really a fan of something—typically a band—has turned into a joke and a meme. But as marketers, it can also be something of a thought exercise. Quick: Can you […]

Exploring the Marketing Multiverse

The multiverse is a recurring theme in pop culture; there seems to be no shortage of public fascination with the theory that—given that space is potentially infinite—all possible universes may potentially exist, in all of their variations, at the same time (to put it simply). What if the same thing could be said for marketing?  […]