Marketing Truth: Does Your Website Really Need a Blog?
This is not a trick question: Is your blog worth the effort you’re putting into it? While any marketer will be quick to tell you that your company’s website needs a blog, that’s only true if you’re using it the right way. If you’re not getting the intended results from your blog, then it’s possible […]
Do You Need an Outside Marketing Agency?
You probably handle a lot of your marketing in-house. But it’s likely you’re wondering if you could be doing more. If you’re like most companies, you’re probably also stretched thin and unable to complete everything you wish you could, at the highest quality, within a competitive timeframe. Ideally, you’d have a lot more staff and […]
Bragging Right: How to Tastefully Advertise Your Achievements
How do you talk about your accomplishments without looking like a braggart?
Would Your Company Benefit from Rich Business Messaging (RBM)?
Boost customer engagement with Rich Business Messaging (RBM).
AI for Everyday Marketers
Artificial Intelligence doesn’t have to be intimidating. Getting into AI for the first time can be as easy as organizing your data and updating your keywords.
The ABCs of a Successful Pitch
Nailing your pitch is one of the most essential steps in business marketing, because it’s the shortest road to landing new clients, growing your brand, and maximizing profit.
Word-of-Mouth Advertising in the Influencer Age
Consider these modern tips to optimize your word-of-mouth marketing.WOM (word-of-mouth) advertising is just as powerful today as it has ever been, with over 80% of people prioritizing the recommendations of friends and family. Overall, 90% of recommendations resonate if they come from other people, even if they are strangers, as opposed to statements coming from brands.
Don’t Sink Your Campaign with Crappy Videos
Don’t make the mistake of sinking your next digital marketing campaign by skimping on the production value that your audience deserves. Make quality video production a priority in your next campaign.
The Benefits of DTC Marketing
In 2019, the Customer is King. It’s no surprise that brands have started scanning their business plans, looking for ways to shift even more focus to their customers. For many, this is done by either dedicating more resources, or fully pivoting, to DTC.
3 Outdated SEO Practices in 2019
If you’re still doing things the old way, you might need to upgrade your SEO. All marketers spend a lot of time and resources these days online. But when you’re putting in that time, you want to be sure that your efforts are seen. In the past, an important approach was to dedicate resources to SEO.