This is not a trick question: Is your blog worth the effort you’re putting into it? While any marketer will be quick to tell you that your company’s website needs a blog, that’s only true if you’re using it the right way. If you’re not getting the intended results from your blog, then it’s possible […]
You probably handle a lot of your marketing in-house. But it’s likely you’re wondering if you could be doing more. If you’re like most companies, you’re probably also stretched thin and unable to complete everything you wish you could, at the highest quality, within a competitive timeframe. Ideally, you’d have a lot more staff and […]
How do you talk about your accomplishments without looking like a braggart?
Boost customer engagement with Rich Business Messaging (RBM).
Artificial Intelligence doesn’t have to be intimidating. Getting into AI for the first time can be as easy as organizing your data and updating your keywords.
Nailing your pitch is one of the most essential steps in business marketing, because it’s the shortest road to landing new clients, growing your brand, and maximizing profit.
Consider these modern tips to optimize your word-of-mouth marketing.WOM (word-of-mouth) advertising is just as powerful today as it has ever been, with over 80% of people prioritizing the recommendations of friends and family. Overall, 90% of recommendations resonate if they come from other people, even if they are strangers, as opposed to statements coming from brands.
Don’t make the mistake of sinking your next digital marketing campaign by skimping on the production value that your audience deserves. Make quality video production a priority in your next campaign.
In 2019, the Customer is King. It’s no surprise that brands have started scanning their business plans, looking for ways to shift even more focus to their customers. For many, this is done by either dedicating more resources, or fully pivoting, to DTC.
If you’re still doing things the old way, you might need to upgrade your SEO. All marketers spend a lot of time and resources these days online. But when you’re putting in that time, you want to be sure that your efforts are seen. In the past, an important approach was to dedicate resources to SEO.