Healthcare Messages to the Target Audience

The target audience is what drives the marketing campaign into prosperity or destruction.  They can either shell out the cash for a drug prescription, or throw it out an open window because of faulty marketing.  The main question the consumer asks is “So, what...

Building Blocks of Public Relations

Last week we talked about the differences between advertising and public relations. But do you know how the elements of public relations come together to create a successful PR campaign? According to Apryl Duncan, About.com’s advertising specialist, there are five key...

Market strategically during tough times

Studies have proven during difficult economic times, those companies who maintain their advertising presence will come out on top in their category when the economy lifts. However, being top-of-mind does not have to equate to multi-million dollar marketing budgets....