by Chris Madsen | Oct 12, 2009 | Amy
The target audience is what drives the marketing campaign into prosperity or destruction. They can either shell out the cash for a drug prescription, or throw it out an open window because of faulty marketing. The main question the consumer asks is “So, what...
by Chris Madsen | Mar 30, 2009 | Amy
Last week we talked about the differences between advertising and public relations. But do you know how the elements of public relations come together to create a successful PR campaign? According to Apryl Duncan, About.com’s advertising specialist, there are five key...
by Chris Madsen | Feb 16, 2009 | Amy
Studies have proven during difficult economic times, those companies who maintain their advertising presence will come out on top in their category when the economy lifts. However, being top-of-mind does not have to equate to multi-million dollar marketing budgets....
