by Chris Madsen | Oct 15, 2012 | Chris
It’s almost impossible to believe that it’s been 20 years since Mad 4 Marketing began as Intermedia back in the autumn of 1992. But when we reflect on all of the hard work that’s gone into sustaining and building our advertising agency, it all comes...
by Chris Madsen | Oct 1, 2012 | Chris
Advertising agency owners from across the country joined to publish a book. The intention was to share insights or areas of specialty that helped make each of their companies successful. By working with Agency Management Roundtable, we put together a book of our best...
by Chris Madsen | Dec 26, 2011 | Chris
In the interest of spending quality time with our families and gearing up for a fabulous new year, our agency will be closed Dec. 26, 2011 – Jan. 1, 2012. Thank you for another great year! We wish you and yours all the best this holiday season! Sincerely, Your...
by Chris Madsen | Jun 6, 2011 | Chris
In light of recent online security breaches – including the unresolved shutdown of Sony gaming systems throughout Asia after a recent hack attack – some advocates are pushing harder than ever to protect Web users’ privacy. This includes forcing advertisers to ask for...
by Chris Madsen | Apr 25, 2011 | Chris
Last week, we talked about the importance of point-of-sale marketing. And now you’re probably just wondering what’s next. So this week, we put together a list of top tricks you can incorporate to make the most of your POS. 1. Take advantage of the chance to learn more...
by Chris Madsen | Apr 18, 2011 | Chris
“Simply stated, point of purchase is where the action is.” – RJ Reynolds Tobacco It’s only fitting that this strong marketing quote comes from tobacco powerbrand RJ Reynolds. Tobacco companies are currently under the gun about point of sale (POS — also...
