Happy 20th, Mad 4 Marketing!

It’s almost impossible to believe that it’s been 20 years since Mad 4 Marketing began as Intermedia back in the autumn of 1992. But when we reflect on all of the hard work that’s gone into sustaining and building our advertising agency, it all comes into perspective. Today, we’re a thriving small business that’s led […]

M4M: We’re Published!

Advertising agency owners from across the country joined to publish a book. The intention was to share insights or areas of specialty that helped make each of their companies successful. By working with Agency Management Roundtable, we put together a book of our best practices titled “Agency Owners’ Secrets: Our Best Marketing Advice.” Ask us […]

Happy Holidays from M4M!

In the interest of spending quality time with our families and gearing up for a fabulous new year, our agency will be closed Dec. 26, 2011 – Jan. 1, 2012. Thank you for another great year! We wish you and yours all the best this holiday season! Sincerely, Your friends at Mad 4 Marketing

Should Marketers Worry About Online Opt-In?

In light of recent online security breaches – including the unresolved shutdown of Sony gaming systems throughout Asia after a recent hack attack – some advocates are pushing harder than ever to protect Web users’ privacy. This includes forcing advertisers to ask for permission before they can implement tracking cookies and other means of gathering […]

4 Fast Tips for Point-of-Sale

Last week, we talked about the importance of point-of-sale marketing. And now you’re probably just wondering what’s next. So this week, we put together a list of top tricks you can incorporate to make the most of your POS. 1. Take advantage of the chance to learn more about your customers. While you’re ringing them […]

Importance of Point of Sale Advertising

“Simply stated, point of purchase is where the action is.” – RJ Reynolds Tobacco It’s only fitting that this strong marketing quote comes from tobacco powerbrand RJ Reynolds. Tobacco companies are currently under the gun about point of sale (POS — also known as point of purchase or POP) advertising to children, which is not […]

Super Bowl XLV Commercials

The Super Bowl just keeps stepping up its game when it comes to selling, promoting and popularizing its commercials, which cost $3 million for 30 seconds on average this year. For the first time ever, Hulu.com showed commercials during Super Bowl XLV through a specialized “channel” (AdZone 2011) that allowed viewers to not only watch […]

New Year’s Resolutions from Mad 4 Marketing

First and foremost, Happy New Year! It’s officially 2011, time for fresh starts and resolutions to meet all-new goals. As a small business that managed to thrive in last year’s continuously challenging economy, we like to think that a positive mindset and good attitude are essential–and that with these two things in place, a person […]

Forever Young: Marketing to Emerging Adults (Part One)

Keep an ear to the ground, marketers: A new demographic might be, well, emerging. Last week, New York Times posted an article about a new life development stage that’s being deemed ’emerging adulthood’–the period between adolescence and adulthood. Coined by Jeffrey Jensen Arnett, psychology professor at Clark University, this term applies to all those 20-somethings […]

Bridging the Gap Between Print & Web Marketing

One important aspect of marketing is to constantly evolve and stay ahead of the curve. This includes staying on the cutting edge of technology. In the past few decades, there has been a dramatic shift from traditional print marketing to online marketing. Over the years, there has been an increasing gap between these two formats. […]