How to Attend Virtual Conferences in 2021: 3 Must-Read Tips

In 2020, we were all still adjusting to the new world of remote working, virtual meetings, and Zoom. But this year, everyone has settled into their new routines and technology of choice.  For 2021’s conference season, industries have fully integrated their typical programming into a virtual format.  Now, the question is: What can we expect […]

How Can Marketing Help Us Stay Connected?

Marketing plays many roles for a business. It can help share information, promote the sale of goods and services, enhance awareness of your mission and vision, and build relationships between clients/businesses/consumers and brands. It’s strange, then, that when your business landscape changes in a time of crisis, marketing is often discussed in stark terms: Do […]

Diversify Your Paid Ad Strategy on Social Media

Most companies are advertising on Facebook. It’s been around a long time, it’s a familiar interface, and it’s very easy to both place new ads and analyze their performance. But even if they’re seeing a higher-than-average “return on ad spend” (ROAS), that doesn’t mean they shouldn’t explore other places to advertise on more niche social […]

Email Marketing: 5 Tips for Click-Worthy Subject Lines

When it comes to email marketing, an eye-catching subject line is essential. Everyone’s inboxes are overflowing with promotional emails, so it’s important that your email stands out.The best part? It doesn’t take a content guru or tech genius to maximize your results. You can make a big impact on your open rates with relatively simple […]

The ABCs of a Successful Pitch

Nailing your pitch is one of the most essential steps in business marketing, because it’s the shortest road to landing new clients, growing your brand, and maximizing profit.

Word-of-Mouth Advertising in the Influencer Age

Consider these modern tips to optimize your word-of-mouth marketing.WOM (word-of-mouth) advertising is just as powerful today as it has ever been, with over 80% of people prioritizing the recommendations of friends and family. Overall, 90% of recommendations resonate if they come from other people, even if they are strangers, as opposed to statements coming from brands.

Don’t Sink Your Campaign with Crappy Videos

Don’t make the mistake of sinking your next digital marketing campaign by skimping on the production value that your audience deserves. Make quality video production a priority in your next campaign.

3 Outdated SEO Practices in 2019

If you’re still doing things the old way, you might need to upgrade your SEO. All marketers spend a lot of time and resources these days online. But when you’re putting in that time, you want to be sure that your efforts are seen. In the past, an important approach was to dedicate resources to SEO.