Successful Exhibiting Strategies
When you are planning to present your company and wares at a trade show, convention, workshop or career fair, the road leading up to the big day is typically fraught with preparation, orders, projects and last-minute arrangements. You get ready for your big appearance for weeks, making sure that everything is in order and clocking […]
Mad 4 Marketing CEO Serves as Role Model for Youth Entering the Business World
Chris Madsen, CEO of Mad 4 Marketing, was named to the Junior Achievement 2010 Business Hall of Fame at a ceremony held March 3 at the JA World Huizenga Center at Broward College in Coconut Creek. Madsen was honored along with fellow laureates David Fee of Lotspeich Company, Michael J. Grimme of AMC Liquidators and […]
Don’t Overlook Facebook
In 2010 it’s time to ask: why isn’t the face of your business on Facebook? True, Facebook has been around as a social networking site for students since 2004. But rather than become an outdated tool over the years, Facebook has been expanding its services to better enable professionals to use the popular website for […]
The 2009 Recession: Consumer Trends Review
According to the latest consumer trend study published by Trendsspotting.com, the 2009 recession was a blend of fact and hype. And despite the fact that many economists seem to believe it’s coming to a close, that may not be the case, according to real analytics of spending in such sectors as food and beverage, travel, […]
Magazine Print Ad Sales Decline
Every fashionista worth her Balenciaga bag knows that the September issue of her glossy magazine is the most critical issue of the year, complementing the hype from New York City’s Fashion Week with cold-weather ensemble suggestions featuring the newest fall styles. The September issue traditionally expands from approximately 300 pages to somewhere over 700 pages […]
Unconventional Marketing for Unconventional Times
Think it’s time to cut back your budget for marketing? Think again. In a tough economy, it’s more important than ever to strategically market your business. Across the nation, large and small businesses are looking for ways to trim unnecessary expenditures from their budget. For many, this might mean erroneously reducing or eliminating marketing budgets. […]
What is Guerilla Marketing?
When people think about guerilla marketing, typically they think of a specific example—one stunt that made national headlines and became thereafter notorious. Like that time actors rushed a crowded train station to perform a song-and-dance number about the product they were hired to promote. That’s guerilla marketing. This tendency to define the concept by its […]
Advice You Can’t Put a Price On
What happens when the rules of marketing get thrown out the window, and creative minds go in a new direction? What if instead of buying media and selling a client’s products, marketing agencies say: ‘Let’s just give away the goods for free!’ Sounds implausible, right? Well, it just so happens to be the newest craze […]