Category: Technology

Understanding the Intent Behind Your Users’ SEO Keywords

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their customers better and best tailor their content to those users.  It’s perfectly easy to come up with a list of competitive keywords that your content should include in order to […]

Insights from ChatGPT, Bard, and Similar Copywriting AIs

We’ve discussed the fact that we don’t expect AI to replace professional marketing services anytime soon. This seems to be the broad consensus among marketers in every industry. So why do these services continue to emerge, with options ranging from ChatGPT (widely considered the frontrunner) and Jasper, in addition to Intercom, OpenAI, and the new […]

Google’s Recent Algorithm Updates: Will Your SEO Be Impacted?

This summer, Google released a series of core updates to its search engine results page ranking algorithms. Some were long anticipated, and digital marketers were prepared to adapt their SEO/SEM strategies accordingly. Others came out of the blue and left professionals scratching their heads. Here’s an overview of some of the key changes: May 2022 […]

How Have SEO Practices Changed in Recent Years?

If you’ve been in the game a while, there was probably a time when you felt pretty competent and up-to-date with your search engine optimization (SEO) skills. At first, this was a new and exciting realm of possibility for marketers; then, for a while, there was somewhat of a plateau, where most digital marketers and […]

Harnessing the Power of the Consumer(s)

In recent weeks, Netflix has seen a massive loss in subscribers following recent price hikes, and Twitter has seen wild swings in people joining and leaving the social media platform following the announcement of a buyout by Elon Musk. Though individual users often feel like they don’t have a big influence on how tech companies […]

What Is “Demand Gen”?

No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive. They often rely on your qualified leads finding you and […]

AI for Everyday Marketers

Artificial Intelligence doesn’t have to be intimidating. Getting into AI for the first time can be as easy as organizing your data and updating your keywords.

Don’t Sink Your Campaign with Crappy Videos

Don’t make the mistake of sinking your next digital marketing campaign by skimping on the production value that your audience deserves. Make quality video production a priority in your next campaign.

3 Outdated SEO Practices in 2019

If you’re still doing things the old way, you might need to upgrade your SEO. All marketers spend a lot of time and resources these days online. But when you’re putting in that time, you want to be sure that your efforts are seen. In the past, an important approach was to dedicate resources to SEO.