What Is “Demand Gen”?

What Is “Demand Gen”?

No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive....
AI for Everyday Marketers

AI for Everyday Marketers

Artificial Intelligence doesn’t have to be intimidating. Getting into AI for the first time can be as easy as organizing your data and updating your keywords. One of the biggest trends for 2019 and beyond is integrating Artificial Intelligence. Though you might...