How to Succeed at Sponsored Swag

How to Succeed at Sponsored Swag

We’re heading into gift season … which means you’re about to see a lot of sponsored swag. Companies love to hand out little items with their own logos on them as giveaways and thank-yous and end-of-year gifts.  If you’re thinking of doing this, we’re actually in...
5 Secret Perks of Small Business

5 Secret Perks of Small Business

Not everyone is cut out to work for a small business—and if you’re making it work right now, you should pat yourself on the back! Small business can also mean a lot of things: It can mean a comparatively small female-led advertising agency like Mad 4 Marketing, which...
Quick Tips for a Winning Business Proposal

Quick Tips for a Winning Business Proposal

You’re not the only one: All businesses, large and small, put a lot of energy into creating proposals, pitches, and decks in order to secure new business partners, contracts, and clients. It’s the lifeblood of any company, keeping you afloat and helping you grow. But...