It’s Time to Turn Old Clothes Into New Outfits—But With Your Content
If you’ve ever stood in front of a closet full of clothes and thought, “I have nothing to wear,” you’re not alone. Of course, that’s almost never true. You have plenty to wear. You just haven’t looked at it with fresh eyes. The same thing happens in marketing. And that’s why we want to help […]
The Marketing Audit That Only Takes 1 Hour and Sets Up a Successful Q4
Marketing has a funny way of accumulating clutter: A landing page gets built for one campaign and never updated. A call to action made perfect sense last spring but now promotes an event that’s long over. Three social platforms are being maintained because they’ve always been maintained—even though only one is bringing in meaningful traffic. […]
What Does It Mean to Develop Your Brand’s ‘Personality’?
Yes, your company name is important. Your logo needs to make sense. Your brand should be recognizable and stand for something meaningful. But what are we really talking about when we’re talking about the fullness of a brand? One thing: personality. Your brand personality is the feeling people associate with your business beyond the products […]
The New Small Business Advantage Is Speed
For a long time, larger companies had the advantage in marketing. They had bigger budgets, bigger teams, bigger ad campaigns, and more resources overall. Small businesses often struggled to compete with that kind of scale. But something has shifted. Today, one of the biggest competitive advantages a small business can have is…speed. Large organizations tend […]
Why Marketing Agencies Keep Talking About ‘Owned Audiences’
We cringe when we hear the phrase “owned audience.” People don’t own others, and businesses certainly don’t own people. But we can dislike the clunky term and still embrace its place in today’s marketing ecosystem. First, let’s talk about what people actually mean when they say “owned audience.” When marketers talk about an “owned audience,” […]
Search Marketing Is Everywhere, Now
For years, digital marketing revolved around one central assumption: When people wanted information, they went to Google. Today, people go looking for information…well, everywhere! That still includes Google, of course. But marketers who start and stop with Google search marketing tactics are missing out on a whole world of opportunities. And as we all know, […]
Growth Loops vs. Funnels: Am I Using the Right Framework?
In our last blog post, we introduced readers to the buzzy new marketing phrase: growth loops. Now, we want to dig a bit deeper into how these differ from funnels and what considerations might come into play if you want to choose the model that works best for you. As we said in our last […]
What Are Growth Loops and Why Do I Keep Seeing This Term Everywhere?
If you’ve been reading anything about marketing lately, you’ve probably seen the term “growth loops” everywhere. It can sound like another buzzword, but the idea is actually pretty straightforward. And we’re pleased you’ve landed on this blog, so we can help introduce you to the phrase. Thanks for not clicking away and thinking, “That word […]
How to Optimize Your Performance Metrics
Most businesses collect too much data and act on too little of it. You end up with a dozen flashy numbers tied to cool-sounding acronyms that look important but don’t clearly connect to business growth. In many cases, optimizing these performance metrics means whittling them down. For data-obsessed folks (like us at Mad 4 Marketing), […]
How to Choose a CMS for Your Website
Let’s be real: You don’t want to shell out cash every time you need to make a minor edit on your website. Integrating a content management system (CMS) makes it easy for the average user to tweak copy—or even images and design elements. But there are some things you’ll want to consider when choosing a […]