Seasonal Sales: How to Use Urgency Without Being Pushy
As summer heats up, so does the tone of many advertisements. How many times have we heard about those “Hot! Hot! Hot!” deals and steals? While urgency can be an effective marketing approach, ads that go overboard can make their audiences feel like they’ve been dropped into a pressure-cooker with the temperature ratcheting up. And […]
Your Summer Social Media Checklist: What to Post (and When)
Summer brings a shift in both consumer behavior and content consumption. People are vacationing, spending more time outdoors, and often browsing more casually on mobile. This doesn’t mean they’re disengaged—it just means your strategy needs to adjust for the season. Here’s how: Consider How Consumer Behavior Might ChangeBefore you even open your calendar, think: What […]
Marketing Fads That Have Fizzled Out—and How to Avoid Them
Marketing moves fast. What was once hailed as “the next big thing” can quickly become yesterday’s news. And while it’s important to stay current with trends, chasing every shiny new tactic can leave brands looking dated—or worse, out of touch. Below are some examples of marketing fads that have passed their expiration date (plus some […]
Video-Editing Tips for Marketers: A Beginner’s Guide
Video is a must-have for compelling, complete marketing campaigns. Whether creating Instagram Reels, product demos, or testimonial videos, quality editing can make the difference between a viewer clicking away or sticking around. The good news? You don’t need to be a professional video editor to create compelling content. With a few basic techniques, the right […]
What to Post When You Have Nothing to Post
It happens even to the most talented content creators: Sometimes, you just feel like you have nothing new to say. The good news is: That’s almost never true. It’s just a matter of taking a different approach and finding your inspiration. Here are a few ways to reorient your thinking and find new ideas for […]
How to Repurpose Content Without Repeating Yourself
Creating great content takes time—and if you’re a marketer or business owner, you know the effort that goes into every blog post, webinar, or newsletter. But once that content is live, are you truly maximizing its potential? That’s where content repurposing comes in. It’s one of the smartest ways to extend the life of your […]
The One Marketing Mistake That’s Costing You Thousands—And How to Fix It
Are you making a costly marketing mistake — without even realizing it? The biggest mistake that businesses of all sizes make is failing to define a specific target audience. Grandiose objectives may sound impressive on paper, but in reality, they often lead to expensive campaigns that reach millions of diverse consumers … and don’t resonate […]
4 Unconventional Marketing Strategies That Are Changing the Game
In marketing, perfect isn’t good enough. Let us explain… You might throw yourself into creating the perfect version of an idea. But there are still many ways for that perfect idea to flop. For example, it could be the same perfect idea that customers have seen a thousand times. While they might click through the […]
Small Business Marketing on a Tight Budget: What Actually Works?
We’ve been in the biz for over 30 years here at Mad 4 Marketing, and one thing that we’ve heard since the start—and may never stop hearing—is that a small budget is the biggest hurdle for companies trying to market effectively. That doesn’t need to be true (and we’ll say it every day for another […]
The Psychology of Viral Marketing: Why Some Campaigns Explode and Others Flop
“I think, therefore I am.” The quintessential philosophical phrase can also be applied to marketing, believe it or not. But it’s more like… they think, therefore they buy. In other words, understanding how your customers think, and how marketing techniques impact their thinking—it’s the key to success. And that’s never more true than when you’re […]