Tips for Befriending Your Competitors

Tips for Befriending Your Competitors

It might sound baffling to suggest befriending a rival business. It’s certainly uncommon in smaller markets where just a handful of companies are competing for all customers. In those cases, the question is: Why? The very idea of friendship implies trust. But in...
How to Succeed at Sponsored Swag

How to Succeed at Sponsored Swag

We’re heading into gift season … which means you’re about to see a lot of sponsored swag. Companies love to hand out little items with their own logos on them as giveaways and thank-yous and end-of-year gifts.  If you’re thinking of doing this, we’re actually in...