Category: Tips

DIY PR: Promote Your Company’s Achievements with the Tools and Team You’ve Already Got

Too demure. Too modest. Too cutesy. Maybe you’ve seen the memes where people post about how sweet, cute, or humble they’re being (sometimes ironically, sometimes not). That’s fine for individuals—but it’s not as great for businesses. When you’re out there winning awards, contributing to your community, and expanding your business in meaningful ways, it’s important […]

Subtle Sells: How to Engage Customers Who Hate Marketing

Customers today are increasingly wary of overt marketing tactics. They prefer authentic and personalized interactions, rather than feeling like they’re just another sales target. At Mad 4 Marketing, we’re often asked if we know how to help our clients achieve their goals if their customers will likely shun them if they suspect they’re being (gasp)…marketed […]

How the Marketing Strategies of Temu and Shein Make Them Plausible Competition for Amazon

In the rapidly evolving world of e-commerce, new players are constantly emerging, challenging established giants. Two such companies, Temu and Shein, have implemented innovative marketing strategies that have positioned them as formidable competitors to stalwart Amazon. Here’s a closer look at how their unique approaches are reshaping the market. Hyper-Personalization Through Data Analytics By analyzing […]

How to Make the Most of a 30-Second Ad, in an Age of TikTok-Length Attention Spans

Capturing and maintaining consumer attention has become a monumental challenge. While a 30-second television or radio spot used to feel minuscule next to a 60-second ad, it seems positively luxurious next to the seconds-long videos popular on social media today. In order to connect with audiences and make a lasting impact, marketers must maximize every […]

The Strategic Value of Joining Roundups and ‘Best Of’ Lists

Being promoted in roundups and selected for ‘Best Of’ lists can play a pivotal role in shaping a business’s reputation and consumer perception. Some may see it as a testament to a company’s popularity, excellence, innovation, and customer satisfaction.  But how important is it for your business to actively strive for these recognitions? Is it […]

Can Substack Be Used for Email Marketing?

Amid various platforms offering newsletter services, Substack has emerged as a distinctive choice. But is Substack a practical tool for marketers looking to enhance their email marketing strategies? Let’s discuss. What Is Substack? Substack is a platform that allows writers and creators to publish newsletters and charge subscribers to receive them. It combines the simplicity […]

5 Success Stories of Brands That Took Their Marketing Offline

In an era dominated by digital marketing, some brands are finding impressive success by bucking the trend and taking their marketing strategies offline. While online campaigns are undeniably effective, there’s a certain magic in personal, tangible interactions that no digital interface can replicate. Here are five examples of brands that have creatively used offline marketing: […]

3 Marketing Tricks to Fight Oversaturation

Some companies are lucky enough to sell a completely unique product or service with few competitors in the field. Their challenges include introducing what they’re selling, finding their audience, and generating demand. Other businesses offer a very in-demand, popular product or service, and they enjoy a built-in audience that already understands what they’re selling. However, […]