by Chris Madsen | Oct 4, 2022 | Marketing, Tips
Today, a company is not just defined by what it does. People want to know what companies stand for. Often, this is relayed through a company’s mission, vision, and values. In certain sectors, like finance and investing, the company’s values can’t just be summarized in...
by Chris Madsen | Jul 6, 2022 | Marketing, Tips
One of the hottest buzzwords of the decade is “cancel culture.” But if you think this only pertains to B-list celebs losing their followers on Twitter, think again. Brands also need to be aware of the perils of cancel culture—and consider how to market their way...
by Chris Madsen | Jul 6, 2022 | Marketing, Tips
When small businesses start looking to grow, they often start by thinking about increasing their number of sales per customer or customers per day. Just boosting transactions without modifying their model too much seems like a safe way to pull in some extra...
by Chris Madsen | Mar 28, 2022 | Marketing, Tips
There are a few big mistakes you’re making. Yes, you. We have to assume it’s true, because there are a few big marketing errors that keep turning up everywhere. So the odds just happen to be very good that you’re making at least one or two of them. These errors?...
by Chris Madsen | Mar 28, 2022 | Communication, Tips
Sure, it could help to have a user experience (UX) professional look over all of your assets before they go out. UX designers are especially useful when designing a new website or app. However, some assets can be improved on behalf of the end user by any layman who...
by Chris Madsen | Feb 22, 2022 | Tips
In an ideal world, every company would have its own full-time graphic designer to create unique art for all of your promotional needs. But that’s not realistic. A lot of the time, you can meet your needs with stock images. Many libraries online collect images...
