by Chris Madsen | Nov 24, 2020 | Marketing, Tips
The calendar has seemed a little deceptive this year; it sometimes seems like just a few weeks ago, it was March. Weren’t we just wondering if they were going to launch fireworks for the Fourth of July? Somehow, time’s been rushing by and moving at a crawl. Now, we’re...
by Chris Madsen | Oct 20, 2020 | Tips
We’re heading into gift season … which means you’re about to see a lot of sponsored swag. Companies love to hand out little items with their own logos on them as giveaways and thank-yous and end-of-year gifts. If you’re thinking of doing this, we’re actually in...
by Laura P | Oct 29, 2019 | Communication, Marketing, Tips
Most companies are advertising on Facebook. It’s been around a long time, it’s a familiar interface, and it’s very easy to both place new ads and analyze their performance. But even if they’re seeing a higher-than-average “return on ad spend” (ROAS), that doesn’t mean...
by Laura P | Oct 16, 2019 | Communication, Marketing, Tips
When it comes to email marketing, an eye-catching subject line is essential. Everyone’s inboxes are overflowing with promotional emails, so it’s important that your email stands out.The best part? It doesn’t take a content guru or tech genius to maximize your results....
by Tracie Murphy | Sep 26, 2018 | Tips
Not everyone is cut out to work for a small business—and if you’re making it work right now, you should pat yourself on the back! Small business can also mean a lot of things: It can mean a comparatively small female-led advertising agency like Mad 4 Marketing, which...
by Tracie Murphy | Sep 17, 2018 | Tips
You’re not the only one: All businesses, large and small, put a lot of energy into creating proposals, pitches, and decks in order to secure new business partners, contracts, and clients. It’s the lifeblood of any company, keeping you afloat and helping you grow. But...
