The Next Step in Eye-Catching Decks

The Next Step in Eye-Catching Decks

There’s no denying the power of persuasive visuals, from animated videos to grab-worthy brochures. But today, it’s understood that the rule also extends to graphs and charts and layouts. When you’re presenting data, it needs to look amazing—or you’ll never hold...
How Did the Pandemic Change E-Commerce?

How Did the Pandemic Change E-Commerce?

We’ve taken part in a lot of conversations about how the pandemic is shifting shopping trends. Some of the changes were obvious and undeniable. Others were temporary or speculative.  Now, it’s over a year since the pandemic significantly changed people’s habits...
Avoiding the “Capability Trap”

Avoiding the “Capability Trap”

It’s time to put pen to paper and lock in budgets for the year ahead. When you’re considering the finances you’ll need to resource your teams and projects for the next four quarters, it’s important to make sure you’re targeting the best areas. But what does that...
Are You Erasing Your Voice by Megaphoning?

Are You Erasing Your Voice by Megaphoning?

One common mistake that marketing and communications professionals make is “megaphoning.”  This vice is partially what it sounds like: being really loud with your efforts. But the problem actually goes a little deeper. Being loud, on its own, can be a positive...