by Chris Madsen | Jan 3, 2023 | Trends
In our last blog post, we discussed some of the big trends that might affect marketing outcomes in the year to come. Many of these are related to technological innovations, from minor algorithm updates to radical transformations based on new discoveries, product...
by Chris Madsen | Jan 3, 2023 | Trends
Last year, Mad 4 Marketing celebrated 30 years in business. One thing that three decades gives you is perspective—and the new year is a perfect time to reflect on some of the things we’ve observed. For example, we can remember a pre-digital age, when the industry...
by Chris Madsen | Dec 2, 2022 | Trends
If your business has invested in launching and sustaining a presence on Twitter, the recent rocky ascent of CEO Elon Musk is surely creating some concerns around the theoretical water cooler. You’ve probably started to have some conversations involving the...
by Chris Madsen | Jan 5, 2022 | Marketing, Trends
We recently shared our roundup of dominant marketing trends from 2021. When they were put side-by-side, it made the year seem less chaotic and revealed some patterns about how professional marketers are dealing with overarching issues like “The Great Resignation” and,...
by Chris Madsen | Jan 5, 2022 | Marketing, Trends
It was another unique year, with unpredictable pacing and creative challenges for marketers in every specialty and sector. Some people thrive on rising to those challenges, but we can understand teams who prefer a steady strategy and a well-planned road forward, as...
by Tracie Murphy | Oct 23, 2018 | Trends
Ever feel like you’re out of touch on the latest updates in the digital marketing realm? Here are two quick briefs to keep you up-to-speed (and ensure your marketing’s up-to-speed, too). 1) Another Software Giant, Gone in a Flash It’s official: With Adobe Flash...