6 Marketing Trends to Watch in 2023 – Part 2

6 Marketing Trends to Watch in 2023 – Part 2

In our last blog post, we discussed some of the big trends that might affect marketing outcomes in the year to come. Many of these are related to technological innovations, from minor algorithm updates to radical transformations based on new discoveries, product...
6 Marketing Trends to Watch in 2023 – Part 1

6 Marketing Trends to Watch in 2023 – Part 1

Last year, Mad 4 Marketing celebrated 30 years in business. One thing that three decades gives you is perspective—and the new year is a perfect time to reflect on some of the things we’ve observed. For example, we can remember a pre-digital age, when the industry...
How Will Your Business Adapt to Twitter’s Demise?

How Will Your Business Adapt to Twitter’s Demise?

If your business has invested in launching and sustaining a presence on Twitter, the recent rocky ascent of CEO Elon Musk is surely creating some concerns around the theoretical water cooler.  You’ve probably started to have some conversations involving the...
Top Marketing Trends for 2022

Top Marketing Trends for 2022

We recently shared our roundup of dominant marketing trends from 2021. When they were put side-by-side, it made the year seem less chaotic and revealed some patterns about how professional marketers are dealing with overarching issues like “The Great Resignation” and,...
2 Bulletins from the World of Digital Marketing

2 Bulletins from the World of Digital Marketing

Ever feel like you’re out of touch on the latest updates in the digital marketing realm? Here are two quick briefs to keep you up-to-speed (and ensure your marketing’s up-to-speed, too).   1) Another Software Giant, Gone in a Flash It’s official: With Adobe Flash...