5 New Year’s Marketing Practices for Small Businesses

Small business owners might feel like they must be especially savvy and stay vigilant to remain competitive with large companies that have seemingly endless budgets and large teams for their marketing efforts. However, a few tips can help small businesses stand out by harnessing the very brand personalities and nimbleness that make them unique. Here […]

Understanding the Intent Behind Your Users’ SEO Keywords

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their customers better and best tailor their content to those users.  It’s perfectly easy to come up with a list of competitive keywords that your content should include in order to […]

Insights from ChatGPT, Bard, and Similar Copywriting AIs

We’ve discussed the fact that we don’t expect AI to replace professional marketing services anytime soon. This seems to be the broad consensus among marketers in every industry. So why do these services continue to emerge, with options ranging from ChatGPT (widely considered the frontrunner) and Jasper, in addition to Intercom, OpenAI, and the new […]

Your Guide to Multichannel (But Single-Story) Marketing

When it comes to multichannel marketing, the biggest mistake being made today is telling too many stories across different channels. Many marketers have mastered the art of packaging their message in different ways for different platforms, like email blast versus brochure versus social media—or even Facebook versus Instagram versus TikTok.  The problem is that when […]

The Secret Ingredient for Marketing Success? Hiring Well

Though many marketers believe that attending one conference, unlocking one algorithm, or increasing their ad spend is going to be the difference between a mediocre campaign and the career-making campaign that wins awards and goes viral, the truth is much simpler. The one ingredient that’s too often overlooked when it comes to sweeping up accolades […]

ChatGPT and the Rise of the Bots: Is Marketing Losing the Human Touch?

Ernest Hemingway famously wrote an evocative short story in only six words: “For sale: Baby shoes, never worn.” This mini masterpiece is one of those examples that convinces us that AI—like ChatGPT—is not taking over high-demand marketing services anytime soon. There’s an ineffable “human element” involved in masterful marketing that simply can’t be replaced.  Not […]

What Makes a Perfect Marketing Partnership?

Partnerships can play a key role in your marketing strategy. For all of the effort you’re putting into paid ads, direct outreach, and digital presence, you could be vastly improving awareness of your brand by growing your network—and then letting your partners and affiliates do the heavy lifting for you. In fact, it looks even […]

6 Marketing Trends to Watch in 2023 – Part 2

In our last blog post, we discussed some of the big trends that might affect marketing outcomes in the year to come. Many of these are related to technological innovations, from minor algorithm updates to radical transformations based on new discoveries, product launches, consumer trends, and more. Here, we continue sharing our 6 Trends in […]

6 Marketing Trends to Watch in 2023 – Part 1

Last year, Mad 4 Marketing celebrated 30 years in business. One thing that three decades gives you is perspective—and the new year is a perfect time to reflect on some of the things we’ve observed. For example, we can remember a pre-digital age, when the industry evolved a lot more slowly than it does now. […]

How Will Your Business Adapt to Twitter’s Demise?

If your business has invested in launching and sustaining a presence on Twitter, the recent rocky ascent of CEO Elon Musk is surely creating some concerns around the theoretical water cooler.  You’ve probably started to have some conversations involving the following questions: These are all valid questions, and it’s good to begin asking them so […]