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From The Blog

What Is “Demand Gen”?

What Is “Demand Gen”?

No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive....

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Do You Write Your Ads for Mobile?

Do You Write Your Ads for Mobile?

If you’re creating digital ads on most platforms, your content will easily and automatically translate between desktop and mobile displays.  Once upon a time, you would’ve needed to draft two entirely separate ads so that one could appeal to desktop users and the...

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