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From The Blog
How Will Your Business Adapt to Twitterโs Demise?
If your business has invested in launching and sustaining a presence on Twitter, the recent rocky ascent of CEO Elon Musk is surely creating some concerns around the theoretical water cooler. Youโve probably started to have some conversations involving the...
The Meaning of โThanksโ in Business Marketing
โThank youโ is often seen as a one-way street. Someone says it, and someone else receives it. But as marketing professionals, we know that there is no such thing as a one-way street when it comes to developing strong, meaningful, lasting business relationships. As...
Reputation Management: What Are You Missing?
Do you know how your brand is perceived by the general public? Is that different from how itโs perceived by your target audiences? Is it the way youโd like it to be perceived? Do you easily follow shifts in attitude toward your company, products, or services? Do you...
The Perils of Letting Budget Dictate Your Marketing Plans๏ฟผ
Ideas are never in short supply. When marketing plans fall short, itโs typically a matter of being able to execute on those ideas (or a matter of choosing the right ideas in the first place). For many people, these decisions come down to a matter of budget. You might...
What Is ESG Marketingโand Who Needs It?
Today, a company is not just defined by what it does. People want to know what companies stand for. Often, this is relayed through a companyโs mission, vision, and values. In certain sectors, like finance and investing, the companyโs values canโt just be summarized in...
The Simple Beauty of Content Marketing Templates
Many companies are feeling a high demand for increased content productionโfrom growing websites with in-depth product pages to steady blog posts to boost SEO, from daily social media posting across half a dozen or more platforms to the increased graphics, visual, and...
Googleโs Recent Algorithm Updates: Will Your SEO Be Impacted?
This summer, Google released a series of core updates to its search engine results page ranking algorithms. Some were long anticipated, and digital marketers were prepared to adapt their SEO/SEM strategies accordingly. Others came out of the blue and left...
How Has Back to School Marketing Changed After the Pandemic?๏ฟผ
Itโs mid-summer, which means one thing: Weโre about to be inundated with back-to-school marketing. Maybe itโs happening already in big-box retailers near you. Holiday marketing (or periodic marketing) tends to creep up earlier and earlier these days, which pretty much...
How Have SEO Practices Changed in Recent Years?
If youโve been in the game a while, there was probably a time when you felt pretty competent and up-to-date with your search engine optimization (SEO) skills. At first, this was a new and exciting realm of possibility for marketers; then, for a while, there was...
Marketing Your Way Around โCancel Cultureโ
One of the hottest buzzwords of the decade is โcancel culture.โ But if you think this only pertains to B-list celebs losing their followers on Twitter, think again. Brands also need to be aware of the perils of cancel cultureโand consider how to market their way...
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