Connect With M4M
You can subscribe to our monthly newsletter, find out when we post new blogs, or follow us on social media. We know you’re busy, so we only reach out once in a while with quick marketing tips and exciting announcements. Signing up is just a convenient way to say hello and stay in touch.
As with any good relationship, the communication goes both ways. We’d love to hear from you anytime!
From The Blog
How to Make the Most of E-Commerce Trends After the Pandemic
In our previous post, we shared some insights about how e-commerce trends have changed during the first year of the pandemic. Consumers are not only continuing to shop online, but they’re also now likely to embrace digital discounts and e-coupons. In fact, savvy...
How Did the Pandemic Change E-Commerce?
We’ve taken part in a lot of conversations about how the pandemic is shifting shopping trends. Some of the changes were obvious and undeniable. Others were temporary or speculative. Now, it’s over a year since the pandemic significantly changed people’s habits...
The Best Marketing “Tricks” and “Treats” of 2021
This year, marketers faced challenges unlike any they’d probably ever encountered before. And while that might have caused some stress from time to time, it also allowed experts to flex their creative muscles and learn a few new tricks. And with Halloween right around...
Avoiding the “Capability Trap”
It’s time to put pen to paper and lock in budgets for the year ahead. When you’re considering the finances you’ll need to resource your teams and projects for the next four quarters, it’s important to make sure you’re targeting the best areas. But what does that...
Are You Erasing Your Voice by Megaphoning?
One common mistake that marketing and communications professionals make is “megaphoning.” This vice is partially what it sounds like: being really loud with your efforts. But the problem actually goes a little deeper. Being loud, on its own, can be a positive...
What Is “Demand Gen”?
No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive....
Should You Use AI to Optimize Customer Service?
Try as it might, artificial intelligence hasn’t managed to fully replace real people when it comes to customer service. In fact, customers continue to report frustration when they’re forced to engage with chatbots in the course of seeking assistance online....
Tips for Befriending Your Competitors
It might sound baffling to suggest befriending a rival business. It’s certainly uncommon in smaller markets where just a handful of companies are competing for all customers. In those cases, the question is: Why? The very idea of friendship implies trust. But in...
Do You Write Your Ads for Mobile?
If you’re creating digital ads on most platforms, your content will easily and automatically translate between desktop and mobile displays. Once upon a time, you would’ve needed to draft two entirely separate ads so that one could appeal to desktop users and the...
3 Quick Tips for Pretty and Persuasive Marketing Decks
Whether you’re making an important internal presentation to colleagues or external presentation to potential clients, a good set of slides can make or break you. That’s true no matter how good your pitch is or how polished your talking points might be. And it’s even...
From The Newsletter