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From The Blog
Top Marketing Trends for 2022
We recently shared our roundup of dominant marketing trends from 2021. When they were put side-by-side, it made the year seem less chaotic and revealed some patterns about how professional marketers are dealing with overarching issues like “The Great Resignation” and,...
Year in Review: The Biggest Marketing Trends of 2021
It was another unique year, with unpredictable pacing and creative challenges for marketers in every specialty and sector. Some people thrive on rising to those challenges, but we can understand teams who prefer a steady strategy and a well-planned road forward, as...
The Next Step in Eye-Catching Decks
There’s no denying the power of persuasive visuals, from animated videos to grab-worthy brochures. But today, it’s understood that the rule also extends to graphs and charts and layouts. When you’re presenting data, it needs to look amazing—or you’ll never hold...
Showing Gratitude Through Good Work
At Mad 4 Marketing, we have a lot to be thankful for … and at this time of year, we always take a moment to count our many blessings. Those include our friends, our family, our clients, our partners, our many successes (both personal and professional), and the new...
How to Make the Most of E-Commerce Trends After the Pandemic
In our previous post, we shared some insights about how e-commerce trends have changed during the first year of the pandemic. Consumers are not only continuing to shop online, but they’re also now likely to embrace digital discounts and e-coupons. In fact, savvy...
How Did the Pandemic Change E-Commerce?
We’ve taken part in a lot of conversations about how the pandemic is shifting shopping trends. Some of the changes were obvious and undeniable. Others were temporary or speculative. Now, it’s over a year since the pandemic significantly changed people’s habits...
The Best Marketing “Tricks” and “Treats” of 2021
This year, marketers faced challenges unlike any they’d probably ever encountered before. And while that might have caused some stress from time to time, it also allowed experts to flex their creative muscles and learn a few new tricks. And with Halloween right around...
Avoiding the “Capability Trap”
It’s time to put pen to paper and lock in budgets for the year ahead. When you’re considering the finances you’ll need to resource your teams and projects for the next four quarters, it’s important to make sure you’re targeting the best areas. But what does that...
Are You Erasing Your Voice by Megaphoning?
One common mistake that marketing and communications professionals make is “megaphoning.” This vice is partially what it sounds like: being really loud with your efforts. But the problem actually goes a little deeper. Being loud, on its own, can be a positive...
What Is “Demand Gen”?
No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive....
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