If you’re creating digital ads on most platforms, your content will easily and automatically translate between desktop and mobile displays.  Once upon a time, you would’ve needed to draft two entirely separate ads so that one could appeal to desktop users and the...

Stop thinking about Frequently Asked Questions as a one-way street! Yes, it’s essential to have this section on any business website. That’s because it allows visitors to learn about your business on their own terms. They can find solutions to common problems and...

Marketers spend a lot of time thinking of ways to capture their audience’s attention and turn it toward a company’s products and services. But what if your audience is already reaching out to you? It makes more sense to use every exchange as an opportunity to share...

Oh, no: You were supposed to have your marketing strategy outlined before January.  It’s OK. Most people are not where they planned on being, or where they usually are, so far this year. Put the guilt aside, because on the bright side, this means you have even...

Last year, marketers were on a roller coaster as the pandemic rapidly shifted what people needed, how they were getting it, and the most appropriate ways to advertise without looking insensitive. It’s understandable if you’re craving a little more predictability from...