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From The Blog
Try Before You Buy!
Trying something before you buy it is important to many consumersāitās fueled shopping experiences like Sephora and Costco for decades. In the absence of being able to try something and then purchase it right on the spot, however, weāve settled for the ability to...
No JokeāItās Been 31 Years!
Q: How many marketers does it take to screw in a lightbulb? A: None. Theyāve automated it. At Mad 4 Marketing, a sense of humor has been a key to our success for three decades. We also credit a strong work ethic and our four-step process: Think Like Your Customer...
What Will Elon Muskās Twitter Rebrand Cost His Companyās Reputation?
Every time it seems like Elon Musk has done just about all he can to dent Twitterās reputation, he manages to surprise us. Ever since the billionaire acquired the social media platform for $44 billion in 2022, heās been making questionable choices about how to lead...
Will the āBarbieā Movie Marketing Campaign Be Remembered as One of the Most Successful of All Time?
After all of the āBarbenheimerā fanfareāpitting the success of āBarbieā against āOppenheimerā when both movies announced the same opening weekendā āBarbieā was officially declared the winner, with the highest box office earnings ($155 million, setting a record for a...
Cat Person or Dog Person? The Usefulness of Marketing in Polarities
Are you a cat person or a dog person? Maybe the answer comes to you immediately, although itās possible that you need to think about it for a second before responding. Either way, one thingās for sure: The question seems perfectly acceptable. Weāre used to...
The Role of Music in Marketing
Musicās impact on a listenerās mood and its ability to impact their psychology has long been recognizedāand, before it was empirically studied, we can only imagine that our earliest human ancestors understood this important interplay between music and emotion,...
Customizing Digital Marketing in a Privacy-Driven Climate
Personalization is a double-edged blade for marketers. On one side, you want to fully understand your users and deliver the most customized experience possible in order to address their needs. On the other, concerns about data security and privacy protection can make...
A.I. for Creative
Weāve recently talked about using A.I., like ChatGPT, for copywriting. But now we want to explore another way to use artificial intelligence in marketingāthrough visual art. Maybe youāre one of those people who loathes stock images and tries to avoid them. In...
Should You Be Advertising on Podcasts? Why or Why Not?
Although the podcast industry isnāt growing as fast as it was during its peak in the 2010s, it is still growing year over year. According to the Podcast Industry Report, itās expected to reach $94.88 billion in value by 2028.Ā Ā From a consumer standpoint, this means...
The Best Ways to Nurture Marketing Interns
As we approach summer, many companies will be welcoming summer interns to participate in their companies in various roles. This gives young people the opportunity to learn about their professional interests and gain hands-on experience. Meanwhile, companies get extra...
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Mad 4 Marketing is an advertising agency based in Fort Lauderdale, FL that offers Traditional and Digital Marketing Strategies, Media Buying, Public Relations, & Search Engine MarketingAre you Mad f...
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