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From The Blog
What Can FAQs Tell You About Your Customers?
Stop thinking about Frequently Asked Questions as a one-way street! Yes, it’s essential to have this section on any business website. That’s because it allows visitors to learn about your business on their own terms. They can find solutions to common problems and...
Is Customer Service Your Untapped Marketing Asset?
Marketers spend a lot of time thinking of ways to capture their audience’s attention and turn it toward a company’s products and services. But what if your audience is already reaching out to you? It makes more sense to use every exchange as an opportunity to share...
Planning Your Marketing Calendar in an Unpredictable Year
Oh, no: You were supposed to have your marketing strategy outlined before January. It’s OK. Most people are not where they planned on being, or where they usually are, so far this year. Put the guilt aside, because on the bright side, this means you have even...
Top 3 Marketing Trends of 2021
Last year, marketers were on a roller coaster as the pandemic rapidly shifted what people needed, how they were getting it, and the most appropriate ways to advertise without looking insensitive. It’s understandable if you’re craving a little more predictability from...
Brand New Year, Brand New You
Will you be ready to rebrand in 2021? If the idea of “rebranding” sounds overwhelming, consider the work you’ve already done this year while you were trying so hard to accommodate the changing needs of your investors, vendors, partners, clients, or consumers....
Will Zoom Improve Your Client Relationships?
It’s the year of telecommuting, teleconferencing, working from home. People of all ages, in every industry, have adapted to completing tasks online from 9 to 5. Even kindergarteners are expertly logging on to their laptops, signing in to their screen-sharing...
Are You Using the Holidays as an Excuse?
We often talk about how the holidays are an important time for retail-oriented companies to catch up on their profit margins. But many businesses aren’t sales-oriented, and they don’t see their numbers spike when people are purchasing gifts. In fact, plenty of...
There’s Still Plenty of 2020! Here’s How to Use It Wisely…
The calendar has seemed a little deceptive this year; it sometimes seems like just a few weeks ago, it was March. Weren’t we just wondering if they were going to launch fireworks for the Fourth of July? Somehow, time’s been rushing by and moving at a crawl. Now, we’re...
How to Succeed at Sponsored Swag
We’re heading into gift season … which means you’re about to see a lot of sponsored swag. Companies love to hand out little items with their own logos on them as giveaways and thank-yous and end-of-year gifts. If you’re thinking of doing this, we’re actually in...
Retargeting vs. Reactivation vs. Remarketing
Sometimes marketing can seem more complicated simply because of the vocabulary. Like every other industry, people tend to get caught up in the buzzwords. But it’s always confusing when you enter a conference with professionals in your own field and can’t understand...
From The Newsletter