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From The Blog

Small Business Marketing on a Tight Budget: What Actually Works?
We’ve been in the biz for over 30 years here at Mad 4 Marketing, and one thing that we’ve heard since the start—and may never

The Psychology of Viral Marketing: Why Some Campaigns Explode and Others Flop
“I think, therefore I am.” The quintessential philosophical phrase can also be applied to marketing, believe it or not. But it’s more like… they think,

How Can Small Business Owners Budget for Marketing in Times of Economic Uncertainty?
2025 is going to be an interesting year for the nation’s economy. If you look at one report, it says everything’s going to be incredible;

3 New Year’s Resolutions for New Businesses
This blog is for all of the entrepreneurs and startups out there — but, quite frankly, it applies to lots of small businesses that consistently

2024 Year in Review: Marketing Highlights From Around the Globe
It’s easy to get so caught up in our own work that we lose sight of the bigger picture. As we reflect on the past

The Best Ways to (Tastefully) Brag About This Year’s Wins
Celebrating your wins at the end of the year should be fun and uncomplicated — but unfortunately, that’s not always the case! If you try

Do Checkmarks Still Matter? 6 Social Media Verification Pros and Cons
Social media verification, symbolized by the coveted blue checkmark, was once a badge of authenticity. It had a direct impact on a business’s digital presence,

Should You Spend More for Your Whole Team to Attend Events?
It’s a question that’s long been debated: Does size matter? You know what we’re talking about, of course! The amount of presence that your company

DIY PR: Promote Your Company’s Achievements with the Tools and Team You’ve Already Got
Too demure. Too modest. Too cutesy. Maybe you’ve seen the memes where people post about how sweet, cute, or humble they’re being (sometimes ironically, sometimes

Subtle Sells: How to Engage Customers Who Hate Marketing
Customers today are increasingly wary of overt marketing tactics. They prefer authentic and personalized interactions, rather than feeling like they’re just another sales target. At
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Mad 4 Marketing
Mad 4 Marketing is an advertising agency based in Fort Lauderdale, FL that offers Traditional and Digital Marketing Strategies, Media Buying, Public Relations, & Search Engine Marketing
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