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From The Blog
DIY PR: Promote Your Company’s Achievements with the Tools and Team You’ve Already Got
Too demure. Too modest. Too cutesy. Maybe you’ve seen the memes where people post about how sweet, cute, or humble they’re being (sometimes ironically, sometimes
Subtle Sells: How to Engage Customers Who Hate Marketing
Customers today are increasingly wary of overt marketing tactics. They prefer authentic and personalized interactions, rather than feeling like they’re just another sales target. At
No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 2)
In our last blog, we started a conversation about the end of third-party cookies on Google Chrome. They’ll be phased out starting in, and throughout,
No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 1)
In 2024, the digital marketing landscape will shift dramatically as Google Chrome phases out the use of third-party cookies. This move comes as part of
How the Marketing Strategies of Temu and Shein Make Them Plausible Competition for Amazon
In the rapidly evolving world of e-commerce, new players are constantly emerging, challenging established giants. Two such companies, Temu and Shein, have implemented innovative marketing
How to Make the Most of a 30-Second Ad, in an Age of TikTok-Length Attention Spans
Capturing and maintaining consumer attention has become a monumental challenge. While a 30-second television or radio spot used to feel minuscule next to a 60-second
The Strategic Value of Joining Roundups and ‘Best Of’ Lists
Being promoted in roundups and selected for ‘Best Of’ lists can play a pivotal role in shaping a business’s reputation and consumer perception. Some may
Can Substack Be Used for Email Marketing?
Amid various platforms offering newsletter services, Substack has emerged as a distinctive choice. But is Substack a practical tool for marketers looking to enhance their
5 Success Stories of Brands That Took Their Marketing Offline
In an era dominated by digital marketing, some brands are finding impressive success by bucking the trend and taking their marketing strategies offline. While online
3 Marketing Tricks to Fight Oversaturation
Some companies are lucky enough to sell a completely unique product or service with few competitors in the field. Their challenges include introducing what they’re
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Mad 4 Marketing
Mad 4 Marketing is an advertising agency based in Fort Lauderdale, FL that offers Traditional and Digital Marketing Strategies, Media Buying, Public Relations, & Search Engine Marketing
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