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From The Blog
Are You Erasing Your Voice by Megaphoning?
One common mistake that marketing and communications professionals make is “megaphoning.” This vice is partially what it sounds like: being really loud with your efforts. But the problem actually goes a little deeper. Being loud, on its own, can be a positive...
What Is “Demand Gen”?
No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive....
Should You Use AI to Optimize Customer Service?
Try as it might, artificial intelligence hasn’t managed to fully replace real people when it comes to customer service. In fact, customers continue to report frustration when they’re forced to engage with chatbots in the course of seeking assistance online....
Tips for Befriending Your Competitors
It might sound baffling to suggest befriending a rival business. It’s certainly uncommon in smaller markets where just a handful of companies are competing for all customers. In those cases, the question is: Why? The very idea of friendship implies trust. But in...
Do You Write Your Ads for Mobile?
If you’re creating digital ads on most platforms, your content will easily and automatically translate between desktop and mobile displays. Once upon a time, you would’ve needed to draft two entirely separate ads so that one could appeal to desktop users and the...
3 Quick Tips for Pretty and Persuasive Marketing Decks
Whether you’re making an important internal presentation to colleagues or external presentation to potential clients, a good set of slides can make or break you. That’s true no matter how good your pitch is or how polished your talking points might be. And it’s even...
Communication Insights for Virtual Marketing
Zoom fatigue is real. After hitting the one-year mark of transitioning our businesses online and working from home, we’ve all gotten used to meeting with clients through screens, giving presentations remotely, and shifting almost entirely to e-commerce models,...
How to Attend Virtual Conferences in 2021: 3 Must-Read Tips
In 2020, we were all still adjusting to the new world of remote working, virtual meetings, and Zoom. But this year, everyone has settled into their new routines and technology of choice. For 2021’s conference season, industries have fully integrated their...
What Can FAQs Tell You About Your Customers?
Stop thinking about Frequently Asked Questions as a one-way street! Yes, it’s essential to have this section on any business website. That’s because it allows visitors to learn about your business on their own terms. They can find solutions to common problems and...
Is Customer Service Your Untapped Marketing Asset?
Marketers spend a lot of time thinking of ways to capture their audience’s attention and turn it toward a company’s products and services. But what if your audience is already reaching out to you? It makes more sense to use every exchange as an opportunity to share...
From The Newsletter