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From The Blog
2024 Year in Review: Marketing Highlights From Around the Globe
It’s easy to get so caught up in our own work that we lose sight of the bigger picture. As we reflect on the past
The Best Ways to (Tastefully) Brag About This Year’s Wins
Celebrating your wins at the end of the year should be fun and uncomplicated — but unfortunately, that’s not always the case! If you try
Do Checkmarks Still Matter? 6 Social Media Verification Pros and Cons
Social media verification, symbolized by the coveted blue checkmark, was once a badge of authenticity. It had a direct impact on a business’s digital presence,
Should You Spend More for Your Whole Team to Attend Events?
It’s a question that’s long been debated: Does size matter? You know what we’re talking about, of course! The amount of presence that your company
DIY PR: Promote Your Company’s Achievements with the Tools and Team You’ve Already Got
Too demure. Too modest. Too cutesy. Maybe you’ve seen the memes where people post about how sweet, cute, or humble they’re being (sometimes ironically, sometimes
Subtle Sells: How to Engage Customers Who Hate Marketing
Customers today are increasingly wary of overt marketing tactics. They prefer authentic and personalized interactions, rather than feeling like they’re just another sales target. At
No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 2)
In our last blog, we started a conversation about the end of third-party cookies on Google Chrome. They’ll be phased out starting in, and throughout,
No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 1)
In 2024, the digital marketing landscape will shift dramatically as Google Chrome phases out the use of third-party cookies. This move comes as part of
How the Marketing Strategies of Temu and Shein Make Them Plausible Competition for Amazon
In the rapidly evolving world of e-commerce, new players are constantly emerging, challenging established giants. Two such companies, Temu and Shein, have implemented innovative marketing
How to Make the Most of a 30-Second Ad, in an Age of TikTok-Length Attention Spans
Capturing and maintaining consumer attention has become a monumental challenge. While a 30-second television or radio spot used to feel minuscule next to a 60-second
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Mad 4 Marketing
Mad 4 Marketing is an advertising agency based in Fort Lauderdale, FL that offers Traditional and Digital Marketing Strategies, Media Buying, Public Relations, & Search Engine Marketing
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