In our previous post, we shared some insights about how e-commerce trends have changed during the first year of the pandemic.  Consumers are not only continuing to shop online, but they’re also now likely to embrace digital discounts and e-coupons. In fact, savvy...

We’ve taken part in a lot of conversations about how the pandemic is shifting shopping trends. Some of the changes were obvious and undeniable. Others were temporary or speculative.  Now, it’s over a year since the pandemic significantly changed people’s habits...

This year, marketers faced challenges unlike any they’d probably ever encountered before. And while that might have caused some stress from time to time, it also allowed experts to flex their creative muscles and learn a few new tricks. And with Halloween right around...

It’s time to put pen to paper and lock in budgets for the year ahead. When you’re considering the finances you’ll need to resource your teams and projects for the next four quarters, it’s important to make sure you’re targeting the best areas. But what does that...

One common mistake that marketing and communications professionals make is “megaphoning.”  This vice is partially what it sounds like: being really loud with your efforts. But the problem actually goes a little deeper. Being loud, on its own, can be a positive...