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From The Blog

What’s the Strategy Behind Gated Content?

What’s the Strategy Behind Gated Content?

Have you ever been intrigued by an article online or another form of content (such as a video or interactive guide) and eagerly clicked on a link—only to hit a paywall or sign-up page? You might wonder why a company would go through the trouble of bringing you to...

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Marketing With Authority

Marketing With Authority

There are a few ways for marketing to be effective. For example, you can have compelling marketing that resonates through its emotional authenticity. You can have memorable marketing that is funny, or splashy, or groundbreaking. You can also get a lot of results by...

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Make Marketing More Than Lip Service

Make Marketing More Than Lip Service

In 2020, more than ever before, it’s essential that companies communicate their stance on important social and cultural issues of the day. Sometimes, that task lives with PR. Often, it remains in the realm of Comms. But increasingly, we see that effort cross over to...

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Comfort Marketing: A Return to Basics

Comfort Marketing: A Return to Basics

It’s a stressful time to work in marketing. But here’s the good news: You don’t actually have to overthink in order to compensate for the challenges introduced by the coronavirus. In fact, for marketers and consumers alike, this is a time for returning to basics....

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