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From The Blog
Will Zoom Improve Your Client Relationships?
It’s the year of telecommuting, teleconferencing, working from home. People of all ages, in every industry, have adapted to completing tasks online from 9 to 5. Even kindergarteners are expertly logging on to their laptops, signing in to their screen-sharing...
Are You Using the Holidays as an Excuse?
We often talk about how the holidays are an important time for retail-oriented companies to catch up on their profit margins. But many businesses aren’t sales-oriented, and they don’t see their numbers spike when people are purchasing gifts. In fact, plenty of...
There’s Still Plenty of 2020! Here’s How to Use It Wisely…
The calendar has seemed a little deceptive this year; it sometimes seems like just a few weeks ago, it was March. Weren’t we just wondering if they were going to launch fireworks for the Fourth of July? Somehow, time’s been rushing by and moving at a crawl. Now, we’re...
How to Succeed at Sponsored Swag
We’re heading into gift season … which means you’re about to see a lot of sponsored swag. Companies love to hand out little items with their own logos on them as giveaways and thank-yous and end-of-year gifts. If you’re thinking of doing this, we’re actually in...
Retargeting vs. Reactivation vs. Remarketing
Sometimes marketing can seem more complicated simply because of the vocabulary. Like every other industry, people tend to get caught up in the buzzwords. But it’s always confusing when you enter a conference with professionals in your own field and can’t understand...
Do You Get a Lot of Repeat Business? Is It Bad If You Don’t?
For every type of business, there is a segment of your customers that will only engage with you one time. They might make up a large portion of your audience, or they might be relatively rare. For example, if you’re a local taxi service, then people who use your...
Relationship Nurturing During Employee Turnover
For many companies, relationships are built through personal, one-on-one nurturing between account reps and account managers. It’s important to give clients an individual point of contact. This is someone they can get to know and trust; it’s who they can reach...
How Do You Keep Customers? And Why Are You Trying So Hard?
Believe it or not, people are not very good about leaving groups that they belong to--even when they’re very unhappy with the marketing outreach that comes with being part of those groups. It’s so easy to click “unsubscribe,” yet people rarely take the time to remove...
The Tedious Task of Tracking Changes: Change Management in Marketing
This has been a year of change for all companies and all industries. Marketers have had to be quick on their feet—with even faster fingers on their keyboards—to keep up. And if you’ve been among those who have even slightly managed to keep it together during this...
What’s the Strategy Behind Gated Content?
Have you ever been intrigued by an article online or another form of content (such as a video or interactive guide) and eagerly clicked on a link—only to hit a paywall or sign-up page? You might wonder why a company would go through the trouble of bringing you to...
From The Newsletter