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From The Blog

Will Zoom Improve Your Client Relationships?

Will Zoom Improve Your Client Relationships?

It’s the year of telecommuting, teleconferencing, working from home. People of all ages, in every industry, have adapted to completing tasks online from 9 to 5.  Even kindergarteners are expertly logging on to their laptops, signing in to their screen-sharing...

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Are You Using the Holidays as an Excuse?

Are You Using the Holidays as an Excuse?

We often talk about how the holidays are an important time for retail-oriented companies to catch up on their profit margins. But many businesses aren’t sales-oriented, and they don’t see their numbers spike when people are purchasing gifts. In fact, plenty of...

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How to Succeed at Sponsored Swag

How to Succeed at Sponsored Swag

We’re heading into gift season … which means you’re about to see a lot of sponsored swag. Companies love to hand out little items with their own logos on them as giveaways and thank-yous and end-of-year gifts.  If you’re thinking of doing this, we’re actually in...

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Retargeting vs. Reactivation vs. Remarketing

Retargeting vs. Reactivation vs. Remarketing

Sometimes marketing can seem more complicated simply because of the vocabulary. Like every other industry, people tend to get caught up in the buzzwords. But it’s always confusing when you enter a conference with professionals in your own field and can’t understand...

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What’s the Strategy Behind Gated Content?

What’s the Strategy Behind Gated Content?

Have you ever been intrigued by an article online or another form of content (such as a video or interactive guide) and eagerly clicked on a link—only to hit a paywall or sign-up page? You might wonder why a company would go through the trouble of bringing you to...

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