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From The Blog
Do You Get a Lot of Repeat Business? Is It Bad If You Don’t?
For every type of business, there is a segment of your customers that will only engage with you one time. They might make up a large portion of your audience, or they might be relatively rare. For example, if you’re a local taxi service, then people who use your...
Relationship Nurturing During Employee Turnover
For many companies, relationships are built through personal, one-on-one nurturing between account reps and account managers. It’s important to give clients an individual point of contact. This is someone they can get to know and trust; it’s who they can reach...
How Do You Keep Customers? And Why Are You Trying So Hard?
Believe it or not, people are not very good about leaving groups that they belong to--even when they’re very unhappy with the marketing outreach that comes with being part of those groups. It’s so easy to click “unsubscribe,” yet people rarely take the time to remove...
The Tedious Task of Tracking Changes: Change Management in Marketing
This has been a year of change for all companies and all industries. Marketers have had to be quick on their feet—with even faster fingers on their keyboards—to keep up. And if you’ve been among those who have even slightly managed to keep it together during this...
What’s the Strategy Behind Gated Content?
Have you ever been intrigued by an article online or another form of content (such as a video or interactive guide) and eagerly clicked on a link—only to hit a paywall or sign-up page? You might wonder why a company would go through the trouble of bringing you to...
Marketing With Authority
There are a few ways for marketing to be effective. For example, you can have compelling marketing that resonates through its emotional authenticity. You can have memorable marketing that is funny, or splashy, or groundbreaking. You can also get a lot of results by...
Make Marketing More Than Lip Service
In 2020, more than ever before, it’s essential that companies communicate their stance on important social and cultural issues of the day. Sometimes, that task lives with PR. Often, it remains in the realm of Comms. But increasingly, we see that effort cross over to...
Comfort Marketing: A Return to Basics
It’s a stressful time to work in marketing. But here’s the good news: You don’t actually have to overthink in order to compensate for the challenges introduced by the coronavirus. In fact, for marketers and consumers alike, this is a time for returning to basics....
Pandemic Planning with the 4 “P”s of Marketing
Having a hard time coming up with new campaigns lately? If you’re like most professionals, many of your meetings are probably spent discussing what’s different, what’s allowed, and what other companies are doing. That’s also true for marketers, but dwelling on these...
How Can Marketing Help Us Stay Connected?
Marketing plays many roles for a business. It can help share information, promote the sale of goods and services, enhance awareness of your mission and vision, and build relationships between clients/businesses/consumers and brands. It’s strange, then, that when your...
From The Newsletter