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From The Blog

What’s Safest: Timely or Evergreen Campaigns?

What’s Safest: Timely or Evergreen Campaigns?

So, you’ve scrapped the marketing campaigns that you had planned for this spring and summer. They no longer had the right tone for today’s climate. As you’re thinking about what kind of marketing to replace those with, you might be facing a common conundrum: Should...

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How to Create Webinars That Actually Pay Off

How to Create Webinars That Actually Pay Off

In our last blog post, we discussed the rising popularity of webinars for business. They’re an entertaining and engaging way to share ideas and connect with new audiences. But they do require a lot of time and energy to produce high-quality webinars that will actually...

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Importance of Webinars in 2020

Importance of Webinars in 2020

Remember when podcasts came out of nowhere and became the “next big thing”? Maybe your company even temporarily went crazy for video content. Well it’s no surprise that these channels have fully merged into one of the surging marketing trends of the year: webinars....

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3 Tips to Improve Your Customer Experience in 2020

3 Tips to Improve Your Customer Experience in 2020

Have you heard? We are no longer in the age of the influencer. We are moving ever more steadily to the purest of forms: the age of the customer.  U.S. companies are losing up to $62 billion a year due to bad customer experiences, according to a 2016 report by New...

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Should You Be Collecting Customer Feedback?

Should You Be Collecting Customer Feedback?

It can be scary to think about collecting customer feedback. You might not like what you find out. Once you launch an initiative like this, you’ll have to report the findings. But what’s the point of collecting customer feedback if the only people doing this kind of...

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