Reasons to revamp your website may range from just being sick of sameness to suspecting that it’s not performing to its maximum ability. Before you engage in the process of giving your website a makeover, it’s important to figure out what your goals are and determine how much time and money you’re willing to invest.

If you’re just seeking to change the appearance of your website for a fresh visual appeal, you might be able to do a quick and easy face lift. This might involve changing the layout or just subbing in some new graphics and a different color scheme. Some companies will try to upsell you additional changes to the templates and architecture that you may not need – or have planned in your budget.

On the other hand, you may want to take advantage of doing an overhaul all at once. Are you getting the most out of your website? Is it search engine optimized? Is it easy to navigate, and have all of the links and widgets been tested recently? How is your traffic? Do visitors convert into leads and sales as often as you’d like? You might think that just upgrading some minor aesthetics will give your company an advantage when what you really need is deeper maintenance.

Another great reason to change your old look and layout is simply because it’s an excellent excuse to reach out to your contacts – from clients and customers to colleagues and even competitors – to show off the brand-new design. You can invite everyone to take a peek and give you feedback. This will not only give your traffic a boost, but also remind everyone that your website exists as a place where they can gain information about your company, place an order or keep up to date with news – including your latest products and services. Be sure to brag about any new features and invite this influx of visitors to leave behind their contact information – such as subscribing to your newsletter or blog. Take advantage of your new website for it’s maximum potential!

Got additional thoughts and questions about giving your website a makeover? Drop us a line and let us know.