Palm Beach State College

Once our creative concept “Your Future In the Palm of Your Hand” was approved, Mad 4 Marketing developed a unified campaign across all mediums. Photo and video shoots took place at each of the five campuses. Originally showcasing their most popular majors, it was later modified to garner attendance for less popular courses.

Campaign Elements Include

  • Bus Wraps
  • Mall Backlit Signs
  • Billboards
  • Broadcast
  • Print and Digital Ads
  • Social Media