Businesses that don’t already have a supply of strong marketing collateral are probably missing opportunities to connect with potential clients or customers every day.

One of the most important things to keep in mind when buying marketing collateral is that ineffective materials will end up costing you. Collateral shouldn’t just take up space in your storage room — we consider how your collateral will be used and distributed by your company so that you have the most useful materials for the way you actually connect with your demographic. Do you do a lot of emailing back and forth, or do you do a lot of in-person, face-to-face marketing? How shareable should your collateral be — is it seen immediately by the person you’re trying to reach, or should it be something you expect to be passed around to many interested parties?

How do you move your collateral and keep it in front of the people who can really boost your bottom line? Committing your marketing budget to thoughtful marketing collateral is a direct investment in the relationships that you hope to build and sustain. That means it needs to look great and convey a specific message about who you are. You should be prepared for every opportunity to spread the word about your business through the look and feel of collateral that truly represents who you are and what you do.

In the past, collateral just meant your brochures, pamphlets, posters, et al. Because Mad 4 Marketing is a forward-thinking advertising agency, so we know that today’s businesses also need a cache of marketing collateral that represents virtual content as well. Utilizing the Internet to share and spread your collateral amplifies your opportunities to connect with your audience. Online collateral means duplicates of all of your print collateral online with links, downloads and PDFs. But it also means generating unique Web collateral specifically formatted to be shared through websites, email and mobile devices.

A comprehensive collection of marketing collateral for your business means that you are always prepared to pass out print material or online material — something your client base can refer back to later when you’re on their mind, when they’re ready to call, or ready to buy. Therefore your collateral needs to make a solid, lasting impression with all of the information that someone would like to know about your company, right on hand when they need it.