Interactive (SEO, PPC, Social)

In this digital age, interactive marketing is an essential tool for every business, large or small. By focusing on creating increasingly positive exposure through online content, Mad 4 Marketing will develop an online marketing strategy that will give your company a leading edge over your competitors and drive search traffic to your products and services. We design our interactive marketing strategies around your brand identity, with a key focus on brand sustainability and profit.

First and foremost, you need a strong presence on the Web. Mad 4 Marketing specializes in website creation. Our goal when working on website creation is to provide you with a global headquarters online, a place where your brand takes the forefront in terms of a cohesive design, from menus to images to content. This is often your number one point of contact with new clients and customers, so it needs to show who you are — while at the same time making them want to know more. When it comes to website creation, we pair stunning interactive visuals with a dynamic call to action to drive your future relationships right to you.

Search Engine Optimization (SEO) is a pivotal component of any online marketing strategy. SEO guarantees that a target market can easily find you in Web searches, effectively generating increased traffic to your website when consumers search for information online. We focus on ensuring the top search engine optimization positions are obtained for targeted keywords that are most relevant to your product, company or business. SEO marketing campaigns focus on search strings, relevant content and keyword density, so we are able to produce effective results and then implement your campaign across other interactive platforms.

Pay Per Click (PPC) is a fantastic online marketing tool because it lets you target viewers with relevant information in a timely and cost-effective manner. By clearly defining your business in a few terms, and then purchasing specific keywords from search engines, we are able to help you produce effective text ads that will direct highly relevant, very measurable traffic to your website with PPC.

Where does Social Media marketing fit into your interactive marketing strategy? Without a social media presence, you may see a decrease in your search engine results, as popular search engines include social media hits in their ranking formula. It is important to Mad 4 Marketing that we assist businesses in establishing an exciting online identity through social networking and engage customers in two-way conversations. The more reciprocal communication you have with your customers, the happier they will be and the higher search rankings you will have. How you choose to implement social media strategies for your company will depend on a number of factors, and we are able to help identify these key indicators and build a foundation to produce your successful presence in social networking interactive marketing environments such as Twitter, Facebook, LinkedIn and more.