Marketing research is paramount — no matter what kind of campaign you intend to implement. We perform comprehensive marketing research before we even start imagining where we should take your brand. To determine what the most successful marketing strategy will be for your particular needs, the first thing we do is learn all about you. This begins by independently collecting background information — not just on you, but also your competition and the industry as a whole.
Then we sit down with you to get the inside view. Together, we discuss your brand’s strengths, weaknesses, opportunities and threats — both as you perceive them and how your customers may perceive you.
We gather and track information about how your image is being received by your audience. This marketing research informs how we address future outreach to your current consumer base — and it tells us who else we should target to help you grow your relationships in strength and size.
We also seek information that is going to help us determine where your company’s marketing has been and where it needs to go. What’s been successful in the past, and what else should we try for a new, even more effective angle?
But marketing research can amount to very little unless you put it in the hands of someone who knows how to use it. Mad 4 Marketing turns that data into actionable insight, allowing us to make choices that will position you for success. Once we design marketing strategies for you based on internal and external investigations into your unique business, we’re ready to launch.