If you know nothing about social media marketing, you’re in luck. There are plenty of tutorials, webinars, and forums that will introduce you to the basics.
And if you feel like you’re already an expert, then you’re probably not Googling information that will take your knowledge to the next level. You might need to look up a specific answer now and then or learn about a new tool, but for everyday knowledge, you’re better than good—you’re probably a full-time professional.
However, what if you consider yourself a little knowledgeable and savvy enough to execute basic ad campaigns and plan posts, but not at the highest possible level to maximize your marketing outcomes?
This is potentially the most difficult place to be, because you need to find information that’s specific to your current understanding, and will help you improve upon it, without wasting your time on lessons that are below your level. And at this point, you probably don’t have the resources to expend on it, either; you probably have specific goals to achieve, but it’s not necessarily your primary focus.
So here’s how you can seek out, and hit, that sweet spot with mid-level social media marketing:
1- Turn to tools. You can’t always know the latest changes to social media algorithms, much less your audience’s changing attitudes. But no one can, not even the best of the best. The closest you can come is by finding the right tools that you can trust. They can help you find patterns, predict behaviors, and make recommendations based on how your ads are performing. (For example, responsive ads do all the heavy lifting by sampling copy and images, then only showing what works best with your audience; no further manual action is needed by you to get optimal results!) You don’t need to know all the ins and outs of why everything works; you just need to know what’s necessary to capitalize on it.
2- Defer to dashboards. You don’t need to be a specialist to dig into the deep data insights that modern software can easily consolidate and report upon. Creating basic dashboards is possible in a few clicks—and they’re cleaner, clearer, and easier to interpret than ever (for users of any level). Dedicate a few hours a month to look through your broadest analytics. (Really! Blocking that time out on your calendar is one of your easiest wins.) Your team can work together to learn from the obvious takeaways and adjust your strategy.
3- Spend smart. Decide where and how to spend your social media marketing dollars. You can track this by looking at engagement, clicks, and conversions. Reducing wasteful spending and boosting your return on ad spend are two of the most essential elements when deciding where and how to amplify your social media marketing.
For more insights about shoring up your knowledge on social media marketing, or to ask other experts to look at your work and find areas to amplify your current work, feel free to reach out.