How did you hear about us?
It always makes sense to ask successfully acquired clients and customers how they came to hear about your business. By carefully comparing how well each of your advertising efforts performs, you can bulldoze past a lot of trial-and-error and simply direct your budget toward what works, both in quantitative and qualitative units. For example, if […]
Transparency in Advertising: Yelp
We have previously mentioned the importance of being transparent when advertising on the Web. As page viewers become increasingly frustrated by pop-ups, covert ads and run-arounds, they reciprocally appreciate websites that are up-front about what elements are sponsored–as well as those that tailor advertising to most accurately reflect products and topics that readers may actually […]