Importance of Ad Placement
Sure, it is important to have well-worded and visually appealing ads with strong brand messages. And yes, it is also imperative that these ads reach as much of your target audience as possible for maximum and repeat exposure. But you can put the most wonderful ad in front of throngs of potential buyers and still […]
Ask and Ye Shall Receive – Ad Feedback
On the heels of this article, which explains how Hulu.com uses surveys to gauge an audience’s opinion on ads, comes a recent story out of Australia. The down under nation’s Advertising Standards Bureau (ASB) is dealing with less-than-positive feedback on its published content. But not only is this feedback negative, it’s also out of left […]
Advertising on Hulu
In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and Hulu’s relative newness on the scene led advertisers to remain cautious. However, halfway […]