Facebook Puts Friends and Family First
This summer, following media attention about its lack of transparency with its trending topics, Facebook released further information about how it controls our News Feeds. The report provided some interesting insights, but featured one particular change that’s important for marketers to know: Facebook has once again been posting content from our family and friends ahead […]
The Real Cost of Advertising on Facebook
In the past month, blog posts and articles are beginning to pop up asking a very important question that it’s taken a shockingly long time to ask: How much does Facebook actually cost? We’re not talking about buying out the company, of course; but what about your own personal account? Right now, we’re all inundated […]
Choosing Social Media Marketing – Part 2
In an ongoing conversation about how your business can and should integrate social media marketing into your complete campaign, this week we continuing discussing the ways to discern how and why to select your social media methodology. Last week, we talked about identifying your goals and assigning a budget. Now that you know what you’re […]
Choosing Social Media Marketing – Part 1
As we discussed last week, many companies are warming up to the idea of incorporating strong social media strategies into their overall marketing campaigns. In some cases, this calls for hiring a team to consult with you and establish your presence on the Web. In others, an Internet-savvy intern may be able to take care […]
Advice You Can’t Put a Price On
What happens when the rules of marketing get thrown out the window, and creative minds go in a new direction? What if instead of buying media and selling a client’s products, marketing agencies say: ‘Let’s just give away the goods for free!’ Sounds implausible, right? Well, it just so happens to be the newest craze […]