Twitter (Finally) Launches Ads API
Staying one step ahead of its looming public offering, Twitter is now making it easier than ever to advertise with its social media platform. As of last week, it’s launching an application programming interface (API) for advertisements. That means that marketers who use their own advertising software (HootSuite, Adobe, etc.) can synch it up with […]
Twitter Marketing: When to Retweet (Part 3)
In the second part of our series about how to use retweeting as a tool for marketing, which we ran last week, we discussed how it’s convenient to add to your Twitter presence by merely retweeting someone else’s mention of you. This is an easy promotional tool that doesn’t require you to spend extra energy […]
Choosing Social Media Marketing – Part 1
As we discussed last week, many companies are warming up to the idea of incorporating strong social media strategies into their overall marketing campaigns. In some cases, this calls for hiring a team to consult with you and establish your presence on the Web. In others, an Internet-savvy intern may be able to take care […]
Advertising on Twitter
On the Internet, launching a successful viral video or popular website certainly has its own merit. But gaining brand recognition and traffic may only be part of a complete business model. Once a presence is established, the fastest way to generate revenue is through advertising. Selling valuable advertising space (much like real estate) allows businesses […]