Follow Mad 4 Marketing on Facebook
Do you like us? Do you really, really like us? Well we hope that you do, and we’d love to see you “like” us on Facebook, too. Mad 4 Marketing’s Facebook page is all about sharing ideas we love and interacting with people who care about innovative, creative marketing. We’ll never spam you with messages […]
3 Ways to Market to Short Attention Spans
A big trend online right now is the “listicle,” an article taking the form of a list — especially on popular time-killing entertainment websites like BuzzFeed and UpWorthy. The New Yorker even covered this occurrence in a recent article, mockingly formatted into 10 bullet points. The article discusses today’s shortened attention spans and states that […]
Facebook Privacy Settings & Your Business Page
It’s been a rocky year when it comes to staying safe on social media sites. For example: When you’re posting images and content about your business on your Facebook page, how secure is that information — and do you even exclusively own it anymore? It’s easy to set up and moderate a social media marketing […]
Blogging Tips: Screening Comments
When managing a blog, whether it’s independently operated or hosted on your company’s website, one of the responsibilities is handling the comments that visitors leave. As a casual blog reader, you probably didn’t think too much about the behind-the-scenes process when you browsed comments or left your own. But when it comes time for you […]
Should Marketers Worry About Online Opt-In?
In light of recent online security breaches – including the unresolved shutdown of Sony gaming systems throughout Asia after a recent hack attack – some advocates are pushing harder than ever to protect Web users’ privacy. This includes forcing advertisers to ask for permission before they can implement tracking cookies and other means of gathering […]
Choosing Social Media Marketing – Part 2
In an ongoing conversation about how your business can and should integrate social media marketing into your complete campaign, this week we continuing discussing the ways to discern how and why to select your social media methodology. Last week, we talked about identifying your goals and assigning a budget. Now that you know what you’re […]
A Picture Is Worth A Thousand Words?
When it comes to advertising, what’s more important: long, descriptive, informative copy — or a short and evocative tagline? What about no words at all … just enticing visual creative? Naturally, there’s not one simple answer. Depending on the client and the product, more information may be needed to provide an accurate and alluring snapshot […]