Better Than Special or Superior? Be First

Everyone wants to be the best product or service in their respective industries. It would be easy to advertise measurable superiority, wouldn’t it? But that’s not always feasible — after all, there’s only room at the top for one. In fact, maybe you’re too niche to ever hit the top of a broad industry. Some […]

Which Era is the Latest Marketing Trend?

It seems the fashion industry dictates the decade we live in by its latest retro-inspired designs. We see the look of the season in clothing, furnishings, accessories as well as in marketing and advertising. We’ve seen the ’60s, ’70s and ’80s, but which era is trendy now? Cole Haan is celebrating 80 Years of Reimagining […]