4 Ways to Achieve Scary Good Marketing This Halloween
Halloween is one of those rare holidays when people actively want brands to have a little fun. That doesn’t mean just slapping a seasonal graphic over your regular content. It’s a real opportunity to lean into the more creative side of business marketing. Here are four ways to embrace the holiday spirit to elevate your […]
Stop Celebrating Birthdays—and Start Celebrating Wins
Let’s start with a disclaimer before HR comes after us: We’re not anti-birthday. Cake is wonderful. Balloons are fun. We love celebrating each other at Mad 4 Marketing! But ask yourself this: Which is more likely to strengthen your business, celebrating something that happened by chance, or celebrating something that someone intentionally accomplished? One is […]
Here’s What You Should Steal From Your Competitors
Let’s get something out of the way right up front: No, we’re not suggesting you copy another company’s logo, website, or clever tagline. We’re not going to tell you to poach their employees or their customers. We haven’t been at the top of our game for almost 35 years by copying others, and we’d never […]
Why Marketing Agencies Keep Talking About ‘Owned Audiences’
We cringe when we hear the phrase “owned audience.” People don’t own others, and businesses certainly don’t own people. But we can dislike the clunky term and still embrace its place in today’s marketing ecosystem. First, let’s talk about what people actually mean when they say “owned audience.” When marketers talk about an “owned audience,” […]
Growth Loops vs. Funnels: Am I Using the Right Framework?
In our last blog post, we introduced readers to the buzzy new marketing phrase: growth loops. Now, we want to dig a bit deeper into how these differ from funnels and what considerations might come into play if you want to choose the model that works best for you. As we said in our last […]
What Are Growth Loops and Why Do I Keep Seeing This Term Everywhere?
If you’ve been reading anything about marketing lately, you’ve probably seen the term “growth loops” everywhere. It can sound like another buzzword, but the idea is actually pretty straightforward. And we’re pleased you’ve landed on this blog, so we can help introduce you to the phrase. Thanks for not clicking away and thinking, “That word […]
What Is ‘Intention Confirmation’ and Why Is It Important for Modern Marketers?
Sometimes you think you know what your customers want—until you’re blindsided by a quiet inbox, a drop in sales, or a lack of follow-through. This can happen unexpectedly, when all the signs are present for a continued positive relationship. And the last thing any marketer wants is a bunch of question marks where a slew […]
Marketing “Must Haves” — How to Make Budget-Conscious Choices
When the economy gets unpredictable, marketing is often one of the first budget lines many businesses cut. It feels like a “nice to have” rather than a “must.” But reducing visibility during economic slowdowns can create long-term setbacks. The challenge isn’t whether to market during tough times—it’s how to do it. Here’s how to make […]
Out of Office, Not Out of Touch: Marketing If Your Audience Is Away
Summer is a season of vacations, long weekends, and spontaneous getaways. Your audience might be lounging poolside with a gaggle of kids or taking a solo trip across Europe, but that doesn’t mean they’ve tuned out entirely. In fact, relaxing often brings with it mindless scrolling and indulgent shopping habits, and it gives otherwise busy […]
Seasonal Sales: How to Use Urgency Without Being Pushy
As summer heats up, so does the tone of many advertisements. How many times have we heard about those “Hot! Hot! Hot!” deals and steals? While urgency can be an effective marketing approach, ads that go overboard can make their audiences feel like they’ve been dropped into a pressure-cooker with the temperature ratcheting up. And […]