How the Marketing Strategies of Temu and Shein Make Them Plausible Competition for Amazon
In the rapidly evolving world of e-commerce, new players are constantly emerging, challenging established giants. Two such companies, Temu and Shein, have implemented innovative marketing strategies that have positioned them as formidable competitors to stalwart Amazon. Here’s a closer look at how their unique approaches are reshaping the market. Hyper-Personalization Through Data Analytics By analyzing […]
How to Make the Most of a 30-Second Ad, in an Age of TikTok-Length Attention Spans
Capturing and maintaining consumer attention has become a monumental challenge. While a 30-second television or radio spot used to feel minuscule next to a 60-second ad, it seems positively luxurious next to the seconds-long videos popular on social media today. In order to connect with audiences and make a lasting impact, marketers must maximize every […]
The Strategic Value of Joining Roundups and ‘Best Of’ Lists
Being promoted in roundups and selected for ‘Best Of’ lists can play a pivotal role in shaping a business’s reputation and consumer perception. Some may see it as a testament to a company’s popularity, excellence, innovation, and customer satisfaction. But how important is it for your business to actively strive for these recognitions? Is it […]
Can Substack Be Used for Email Marketing?
Amid various platforms offering newsletter services, Substack has emerged as a distinctive choice. But is Substack a practical tool for marketers looking to enhance their email marketing strategies? Let’s discuss. What Is Substack? Substack is a platform that allows writers and creators to publish newsletters and charge subscribers to receive them. It combines the simplicity […]
5 Success Stories of Brands That Took Their Marketing Offline
In an era dominated by digital marketing, some brands are finding impressive success by bucking the trend and taking their marketing strategies offline. While online campaigns are undeniably effective, there’s a certain magic in personal, tangible interactions that no digital interface can replicate. Here are five examples of brands that have creatively used offline marketing: […]
3 Marketing Tricks to Fight Oversaturation
Some companies are lucky enough to sell a completely unique product or service with few competitors in the field. Their challenges include introducing what they’re selling, finding their audience, and generating demand. Other businesses offer a very in-demand, popular product or service, and they enjoy a built-in audience that already understands what they’re selling. However, […]
How to Share Bad News
In the realm of business, not all news is good news. Sharing unfavorable updates with your patrons and brand enthusiasts is a delicate task, requiring a blend of honesty, empathy, and strategy. It requires balance and transparency, where maintaining trust and credibility stands at the forefront. Begin with Transparency: Start your communication with a clear […]
Spring Into Action With Your Marketing Plan: Here’s How!
As the days grow longer, spring brings the promise of new beginnings and fresh starts. For businesses, it’s the perfect time to revitalize your marketing plan or infuse your current efforts with energy. Here’s how you can spring into action! 1. Refresh Your BrandSpring is synonymous with cleaning, so why not apply this to your […]
How to Make an Eye-Catching Instagram Grid
If your company has its own Instagram, the first thing to ask is…why? Did you feel like it was just something you had to do? Do you have a vision for how your brand will translate to such a visual medium? And a regular posting schedule? A lot of companies don’t think it all through, […]
How to Tell If Your Customer Is “Ghosting” You – and How Marketing Can Win Them Back
“Ghosting” isn’t a new term in the land of dating. It entered popular vocabulary in the early 2000s. And right about now, with Valentine’s Day around the corner, it seems to be popping up in conversation a lot more than usual. But it’s grown a lot since its original application to suitors who disappear wordlessly […]