5 Success Stories of Brands That Took Their Marketing Offline

In an era dominated by digital marketing, some brands are finding impressive success by bucking the trend and taking their marketing strategies offline. While online campaigns are undeniably effective, there’s a certain magic in personal, tangible interactions that no digital interface can replicate. Here are five examples of brands that have creatively used offline marketing: […]

3 Marketing Tricks to Fight Oversaturation

Some companies are lucky enough to sell a completely unique product or service with few competitors in the field. Their challenges include introducing what they’re selling, finding their audience, and generating demand. Other businesses offer a very in-demand, popular product or service, and they enjoy a built-in audience that already understands what they’re selling. However, […]

How to Share Bad News

In the realm of business, not all news is good news. Sharing unfavorable updates with your patrons and brand enthusiasts is a delicate task, requiring a blend of honesty, empathy, and strategy. It requires balance and transparency, where maintaining trust and credibility stands at the forefront. Begin with Transparency: Start your communication with a clear […]

Spring Into Action With Your Marketing Plan: Here’s How!

As the days grow longer, spring brings the promise of new beginnings and fresh starts. For businesses, it’s the perfect time to revitalize your marketing plan or infuse your current efforts with energy. Here’s how you can spring into action! 1. Refresh Your BrandSpring is synonymous with cleaning, so why not apply this to your […]

How to Make an Eye-Catching Instagram Grid

If your company has its own Instagram, the first thing to ask is…why? Did you feel like it was just something you had to do? Do you have a vision for how your brand will translate to such a visual medium? And a regular posting schedule?  A lot of companies don’t think it all through, […]

Digital Marketing Trends to Expect in 2024

Digital marketers have seen some tremendous changes in the philosophies, platforms, and priorities affecting their work in recent years — and that is likely to remain true in 2024. You can anticipate continued technological advancements, but you will need to learn how they can best serve your objectives by incorporating a deeper understanding of your […]

4 Principles of Behavioral Psychology That Are Useful to Marketers

Through a deeper understanding of human motivations, decisions, and actions, marketers can craft strategies that not only engage but also enthrall audiences. Here are four pillars of behavioral psychology that are often employed by marketers: But it’s not just about understanding these principles, it’s about integrating them ethically into marketing strategies. It’s a fine balance […]

Try Before You Buy!

Trying something before you buy it is important to many consumers—it’s fueled shopping experiences like Sephora and Costco for decades. In the absence of being able to try something and then purchase it right on the spot, however, we’ve settled for the ability to purchase something with a full-refund guarantee (“Try this for 30 days […]

What Will Elon Musk’s Twitter Rebrand Cost His Company’s Reputation?

Every time it seems like Elon Musk has done just about all he can to dent Twitter’s reputation, he manages to surprise us. Ever since the billionaire acquired the social media platform for $44 billion in 2022, he’s been making questionable choices about how to lead the ailing company to prosperity in an increasingly crowded […]