What the Most Recent Data Tells Us About B2B Marketing in 2015
Implisit, a company that collects, analyzes and publishes data from its vast customer interaction pipeline, released new statistics about B2B marketing at the end of 2014. This information can help us shape the picture of what this will look like going forward. Here are key facts and figures you should take into account as you […]
Ad Agency Merger Exemplifies Changing Face of Marketing
If you’ve been watching “Mad Men,” you’ve witnessed the magic of Don Draper’s smooth-talking ad pitches that conjure nostalgia and strong visual imagery. Though the show takes place during a time of shifting values and social upheaval, seen both in the advertising world and outside of it, it’s still firmly embedded in an era where […]
Facebook Competes with Google: Graph Search
Continuing a trend of using members’ profile information for such purposes as targeted advertising, Facebook is now taking those analytics and applying them to a user-friendly new tool: targeted searches. It’s known as Graph Search. Yesterday, Facebook revealed that it’s now in beta testing for an internal search option that allows users to receive results […]
Getting Feedback On Your Marketing – Part 2
Last week we started to talk about how receiving feedback is one of the easiest and most essential parts of getting the most from your marketing efforts. The phrasing of the word “feedback” makes people think of this step as something that comes after a point of contact with your target audience – but in […]
Google AdWords: New & Upcoming
Starting this month and continuing over the next few weeks, Google AdWords is introducing some changes that are meant to make it even easier to use the popular website-promoting and ad-placement tool. As ever, the latest slew of updates targets two critical factors: becoming more accurate and becoming more user-friendly. The primary adjustment is to […]
Tips for Personal Branding – Part 2
Last week we started discussing the ways you can build your personal brand. First you want to discover the traits about yourself that you wish to turn into your dominant brand characteristics. Then you want to define those by using words and phrases that tie into your overall message. That’s what will trickle down through […]
Q&A: All About QR Codes – Part 1
Bar codes used to affect you only while you stood in checkout lines at apparel retailers or grocery stores. But now you’ve seen funny new versions them on advertising from flyers in your mailbox to billboards on your drive home. So what’s the purpose of adding bar codes to print advertisements? The following questions and […]
Personalization and Transparency – Part 2
Last week, we discussed Personalization within the framework of your business. Today, we’re identifying ways to personalize your services for customers/clients. This means treating those you’re contacting as if they’re your only audience (not one of a large group) while showing them that you appreciate their business – even if they haven’t elected to use […]
Marketing Plans: Getting Started
Before you’re ready to start marketing your business, you need a plan. Marketing plans don’t require you to have formal knowledge of marketing (that’s where the pros come in), but they help you assess your needs prior to working with an agency. They help you focus on short- and long-term goals, and they provide a […]
Should Marketers Worry About Online Opt-In?
In light of recent online security breaches – including the unresolved shutdown of Sony gaming systems throughout Asia after a recent hack attack – some advocates are pushing harder than ever to protect Web users’ privacy. This includes forcing advertisers to ask for permission before they can implement tracking cookies and other means of gathering […]