Data-Driven Marketing in 2015 – Part 2

Last month, we introduced a discussion about data-driven marketing. Now we wanted to share some interesting statistics about how both advertisers and users are valuing and interacting with it in 2015. As you might guess, customers are well aware of ads that are being targeted to them based on their activity and preferences. Not only […]

Who’s Using Pinterest?

Digital agency Modea recently released a report about the massive audience now using Pinterest. You might find some of these statistics surprising (e.g., most Pinterest users shop at Kroger grocery stores), while others are more predictable (e.g., most Pinterest users are women). Either way, if you’re currently selling items online, this is one asset you’re […]