Marketing Truth: Does Your Website Really Need a Blog?
This is not a trick question: Is your blog worth the effort you’re putting into it? While any marketer will be quick to tell you that your company’s website needs a blog, that’s only true if you’re using it the right way. If you’re not getting the intended results from your blog, then it’s possible […]
3 Ways to Market to Short Attention Spans
A big trend online right now is the “listicle,” an article taking the form of a list — especially on popular time-killing entertainment websites like BuzzFeed and UpWorthy. The New Yorker even covered this occurrence in a recent article, mockingly formatted into 10 bullet points. The article discusses today’s shortened attention spans and states that […]
Blogging Tips: Screening Comments
When managing a blog, whether it’s independently operated or hosted on your company’s website, one of the responsibilities is handling the comments that visitors leave. As a casual blog reader, you probably didn’t think too much about the behind-the-scenes process when you browsed comments or left your own. But when it comes time for you […]
Choosing Social Media Marketing – Part 2
In an ongoing conversation about how your business can and should integrate social media marketing into your complete campaign, this week we continuing discussing the ways to discern how and why to select your social media methodology. Last week, we talked about identifying your goals and assigning a budget. Now that you know what you’re […]
Top Ways to Market Your Blog – Part 1
These days, it seems like everyone has a blog. In fact, most business websites would not be complete without one. The trick is to stand out from the herd—because in today’s fast-developing and competitive world of websites, just having a blog is only status quo. In fact, it may even be a waste of time […]
Unconventional Marketing for Unconventional Times
Think it’s time to cut back your budget for marketing? Think again. In a tough economy, it’s more important than ever to strategically market your business. Across the nation, large and small businesses are looking for ways to trim unnecessary expenditures from their budget. For many, this might mean erroneously reducing or eliminating marketing budgets. […]
Blog Your Way to Web Success
It’s pretty clear that we feel confident of the many benefits of blogging here at Mad4Marketing, which is why you’re reading our blog about marketing right now! Creating a blog on your website is a valuable way to gain readership, increase traffic and improve your search ranking. At Mad4Marketing we create SEO-strong blogs for our […]
Interactive Marketing Trend: Corporate Blogging
Welcome to the NEW Mad 4 Marketing Blog where our brain trust of marketing and creative professionals will keep you in the loop with the latest industry trends. Why have we decided to start a blog? Blogging is currently the most popular corporate social marketing trend, for many good reasons. Major corporations across the product […]