5 Success Stories of Brands That Took Their Marketing Offline
In an era dominated by digital marketing, some brands are finding impressive success by bucking the trend and taking their marketing strategies offline. While online campaigns are undeniably effective, there’s a certain magic in personal, tangible interactions that no digital interface can replicate. Here are five examples of brands that have creatively used offline marketing: […]
Spring Into Action With Your Marketing Plan: Here’s How!
As the days grow longer, spring brings the promise of new beginnings and fresh starts. For businesses, it’s the perfect time to revitalize your marketing plan or infuse your current efforts with energy. Here’s how you can spring into action! 1. Refresh Your BrandSpring is synonymous with cleaning, so why not apply this to your […]
How Can You Organically Build Brand Awareness?
You can grow your audience with coordinated paid marketing campaigns. But that’s not the only way — which is good news for those with a tight budget, or just seeking to diversify their approach. The other way to build brand awareness is by going organic. Organically building brand awareness is a strategic process that involves […]
What Will Elon Musk’s Twitter Rebrand Cost His Company’s Reputation?
Every time it seems like Elon Musk has done just about all he can to dent Twitter’s reputation, he manages to surprise us. Ever since the billionaire acquired the social media platform for $44 billion in 2022, he’s been making questionable choices about how to lead the ailing company to prosperity in an increasingly crowded […]
Will the “Barbie” Movie Marketing Campaign Be Remembered as One of the Most Successful of All Time?
After all of the “Barbenheimer” fanfare—pitting the success of “Barbie” against “Oppenheimer” when both movies announced the same opening weekend— ”Barbie” was officially declared the winner, with the highest box office earnings ($155 million, setting a record for a film with a female director). That was, largely, thanks to a colossal marketing effort spanning the […]
The Benefits of DTC Marketing
In 2019, the Customer is King. It’s no surprise that brands have started scanning their business plans, looking for ways to shift even more focus to their customers. For many, this is done by either dedicating more resources, or fully pivoting, to DTC.
The Importance of Marketing Research
Rising Advertising Trends, Part 2: Pop-Up Marketing
3 Lessons from a Post-It War
War—what is it good for? Well, if it’s the kind of war that takes place when rival ad agencies get passive-aggressive with Post-It notes in their office windows, it’s good for everyone who gets to see the results. That’s what happened in NYC a few months ago. It started innocently enough when the word “Hi” […]
Marketing at SXSW – Part 2: What It Means for Your Company
Last month we dipped our toes into a conversation about the unique challenges of advertising at a huge venue like the South by Southwest. This May, McDonald’s took on the task of trying to fit into an overcrowded landscape of companies competing to grab the attention of about 72,000 attendees at the massive music festival. This week we want […]