Do You Need a Mobile App?

Many businesses suffer a kind of modesty when it comes to the idea of creating a mobile app. Why should they make an app, and why would anyone be interested in using it? For example, Dunder Mifflin, Inc. might not see what good would come of creating a portal into their paper supply distribution world […]

Marketing Made Fun: Mobile App Game

Marketing your brand may be beneficial to you – but can it also be entertaining for the people you’re advertising to? If the latest mobile app games are any indication, the answer is a clear “yes.” This year, one of the hottest new phone-based games in Apple’s App Store is called Logos Quiz Game. In […]

Twitter’s New Logo

Last week, Twitter unveiled its latest rebranding initiative by showcasing a new blue bird icon. The social networking website, which is known for allowing users to post their thoughts in 140 characters or fewer, has now taken that concise point of view to its logo. The previous bird that was used was a less streamlined […]

Are Facebook Ads Relevant? General Motors Says ‘No’

Yesterday, car manufacturer and longtime advertiser General Motors hit reverse and pulled out of its advertising contract with Facebook. The company announced that this decision was due to poor performance and low ROI. This decision also followed closely on the heels of an MSNBC report showing that Facebook users don’t really trust the paid promotion […]

Holiday Marketing: Bud Light V.P. Talks About Branding

Just in time for May 5 – widely known for its association with the Mexican holiday of Cinco de Mayo – Budweiser is discussing its marketing strategy with relation to two popular, nontraditional drinks in its arsenal: Bud Light Lime and the newer Lime-A-Rita. One of these has been around since 2008 (among the first […]

Step-by-Step: Creating Google Alerts

Last week we talked about why and how Google Alerts is an important tool when it comes to brand marketing and management. So now are you ready to try it out? Here’s how to do it: 1. Visit Google.com/alerts 2. There are five forms to fill out: • Search query (the word or phrase as […]

How to Create a Google Alert – and Why

Whether it’s from a vendor, customer or your competition, you want to know about the word-of-mouth buzz going on about you. And honest feedback isn’t always easy to receive. People are not always going to head to the source by calling you, visiting your website or putting a message on your Facebook business page wall. […]

Is A Person A Brand?

Anyone can easily be a brand, even if there’s no office full of employees or official letterhead to back it up. You also don’t need to be a celebrity to feel like you need a personal brand. When one individual is marketing himself or herself, defining an image is key. But so is living up […]

Using LinkedIn as a Marketing Tool – Part 1

When you think about how to integrate social media websites into your marketing strategies, your mind probably turns to Facebook, Twitter, YouTube and even the new Google+ before it considers LinkedIn. This business site is one of the least interactive of all social media communities, with a reputation for being used only to seek jobs […]

Google+ Business Pages

This week, Advertising Age spotlighted a curious inconsistency from Google execs regarding Google+ brand pages. Immediately, companies accustomed to business pages on Facebook and Twitter tried to create standard profiles in their names, though there isn’t yet a distinct niche on the platform for organizations. One by one, Google suspended these accounts – since profiles […]