An Argument for Mobile App Marketing
The height of marketing power right now may come in the smallest of forms; in fact, small enough to fit in the palm of your hand. Although marketers have been employing cell phones for years—via call surveys and even text message campaigns, for example—the newest and smartest way to engage on-the-go customers is now by […]
Reverse Product Placement?
A few weeks ago, The New York Observer and other outlets began reporting on a trend making its way through the celebrity world: reverse or anti-product placement. Called a “wicked” new marketing strategy, this fascinating pattern describes marketing and public relations companies sending out free samples to famous persons with the hope of linking that […]
Ask and Ye Shall Receive – Ad Feedback
On the heels of this article, which explains how Hulu.com uses surveys to gauge an audience’s opinion on ads, comes a recent story out of Australia. The down under nation’s Advertising Standards Bureau (ASB) is dealing with less-than-positive feedback on its published content. But not only is this feedback negative, it’s also out of left […]
Surveying: How Much is Too Much?
Collecting a random survey group to test products and offer unbiased feedback is one of the bedrock systems of marketing. Whether this method means dragging a clipboard outside for street polling or years of formal data collection, one thing is for certain: As technology advances, so do survey methods. But how advanced is too advanced? […]
Marketing to Women – Fast Facts
Marketing to Women – Fast Facts For the past few weeks, we have been talking about how to adjust your advertising tactics to specifically target the female market. To provide a lighter, broader overview, here are some fun facts, interesting quotes and extra tips we have collected: Quick Quotes – “When it comes to big […]
The Art of Marketing to Women
Women are responsible for 85% of buying power. In fact, American women spend about seven trillion dollars per year. So if you think you do not need to dedicate time and money to address women in particular with your products and services, then you might as well be throwing money out the window. Mad 4 […]
Most Marketing Fails
You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as effective as you had planned. What makes marketing successful is the strength of your […]
Modern Strategies for Rebranding
Rebranding can breathe new life into a business and attract new customers. It can also help keep your company current with trends in the marketplace. In 2008, InterMedia became Mad 4 Marketing, so we are definitely familiar with the hurdles of designing, building and exposing a new brand. We know exactly how tricky it can […]
Modern Marketing: A Balancing Act
Want to keep your business relevant with modern marketing? You don’t have to be a super-savvy website guru to do it. But there is one trick you must master: Balance. Balance is the key to building a strong, successful advertising campaign now and in the future—no matter how the face of media may change. While […]
Romancing Your Customers
Embarking on a new relationship with customers isn’t all that different from starting a courtship with a new girlfriend or boyfriend. You begin by trying to catch their attention, and then slowly build upon mutual interest with the hope of turning it into a long-term engagement. There’s a lot of give and take. Communication is […]