How Social Media Can Harm Your Business and Brand
By now we’re all aware of the incredible impact that social media can make in terms of brand awareness, promotions, sales and networking. However, social media is a dual-edged blade. With ongoing open access across the globe, the same lines of communication that you’ve opened to strengthen your business may become potential avenues for brand […]
The Character of Your Brand
Creating a brand isn’t all about research, analytics and strategy. In fact, defining your brand is a lot like creating a persona or character. This can be a daunting task if you let it, but it can also be a satisfying process—and it might even be fun. The most important aspect to keep in mind […]
New Marketing Strategies for the New Year
Did you meet all of your marketing goals in 2009? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes—and failures—to determine new marketing strategies for 2010. The past year has been a rocky time for businesses across the board. And in times of economic uncertainty, it’s […]
The Selling Power of Cute
The late and great WC Fields once said, ‘Never work with children or animals’, and while some may believe that to be good advice, you might want to think seriously about employing them in your advertising. Emotion is a very powerful tool and using it to create a connection with the consumer is, in the […]