How to Give Clients Gifts: Part 1
It’s tradition for businesses to reach out to affiliates and clients during the holiday season to say thank you for one more year together. It is also a prime time to prompt communication, especially if it’s been awhile since you last stoked the existing relationship. And of course, the gesture shows generosity and gratitude. But […]
How did you hear about us?
It always makes sense to ask successfully acquired clients and customers how they came to hear about your business. By carefully comparing how well each of your advertising efforts performs, you can bulldoze past a lot of trial-and-error and simply direct your budget toward what works, both in quantitative and qualitative units. For example, if […]
Business Trend: Outsourcing Marketing
When the economy got slammed, big businesses had to evaluate their budget and seek ways to trim expenses. One of the major ways that companies discovered they could save money was by reducing or eliminating their internal marketing staff and instead outsourcing this work to independent agencies such as Mad 4 Marketing. Why Companies Choose […]
Successful Exhibiting Strategies
When you are planning to present your company and wares at a trade show, convention, workshop or career fair, the road leading up to the big day is typically fraught with preparation, orders, projects and last-minute arrangements. You get ready for your big appearance for weeks, making sure that everything is in order and clocking […]
New Marketing Strategies for the New Year
Did you meet all of your marketing goals in 2009? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes—and failures—to determine new marketing strategies for 2010. The past year has been a rocky time for businesses across the board. And in times of economic uncertainty, it’s […]