Marketing to Baby Boomers

Baby Boomers make up a significant portion of the American population – and they represent an important, niche demographic for marketers. Comprised of about 76 million individuals born after World War II and before 1964, these individuals collectively represent more than half of the nation’s consumer spending. Granted, that’s a wide margin of ages. The […]

B2B vs. B2C Marketing Overview

There are minor differences when you’re advertising to possible business connections as opposed to when you’re targeting consumers who will buy your products and services outright. Small though they may be, they’re also important differences to take into account. Here are the top three noteworthy observations that can have a powerful impact on your advertising […]