Do You Need a Mobile App?

Many businesses suffer a kind of modesty when it comes to the idea of creating a mobile app. Why should they make an app, and why would anyone be interested in using it? For example, Dunder Mifflin, Inc. might not see what good would come of creating a portal into their paper supply distribution world […]

The Art of Marketing to Women

Women are responsible for 85% of buying power. In fact, American women spend about seven trillion dollars per year. So if you think you do not need to dedicate time and money to address women in particular with your products and services, then you might as well be throwing money out the window. Mad 4 […]