Calls to Action with Multimedia Marketing
At Mad 4 Marketing, we’ve always been strong proponents of the 360-degree campaign. This means approaching your target audience from all angles to create a balanced, interwoven appeal. For example, you might want to have a strong website launching at the same time you put up local billboards and take out a well-placed radio ad. […]
Using Viral Marketing to Promote Your Website
Your website may serve as a full-service e-commerce interface through which you sell products and services. Or it may simply be a place where people can learn more about your business. Either way, viral marketing can help you increase website traffic––and therefore brand awareness and sales––at a very low cost, with minimal effort. What is […]
Tips for Successful Television Advertising
Television advertising is far from dead. Although viral marketing via website banners and streaming video is the new bandwagon in media placement, a well-executed TV commercial is still a guaranteed way to increase your company’s sales while expanding brand awareness. But only if you do it right. Here are five tips for successful television advertising: […]
Super Bowl XLIII Commercials
While buying commercials during major televised events isn’t exactly modern advertising, the annual post-Super Bowl commercial run-down is still where advertisers look to gauge current consumer responsiveness. Despite the most fastidious analyses of emerging trends, it’s the act of holding a time-honored tradition against itself for comparison that reveals the most about the state of […]