Better Than Special or Superior? Be First
Everyone wants to be the best product or service in their respective industries. It would be easy to advertise measurable superiority, wouldn’t it? But that’s not always feasible — after all, there’s only room at the top for one. In fact, maybe you’re too niche to ever hit the top of a broad industry. Some […]
Creating Baseline Audience Profiles
So, we’ve already discussed a few reasons and ways to monitor audience responsiveness. But once you’ve got yourself set up in that regard, there’s a more advanced step that you should implement. And that’s creating a customer profile (or set of profiles) by which to base your next campaign strategies. This is just one way […]