The Best Ad You Will Never See
It takes a lot for advertising to be truly groundbreaking these days, when sensationalism basically drives the market. But the marketing masterminds at Louis XIII Cognac have definitely pushed the envelope with their latest ad. Of course, we’ll have to take their word for it. To promote Louis XIII’s 100-year aging process, the company decided […]
M4M Loves “Rhett and Link: Commercial Kings”
Have you checked out the latest series on the Independent Film Channel? It’s called “Rhett and Link: Commercial Kings,” in which two old childhood pals named (you guessed it), Rhett (McLaughlin) and Link (Neal) set out to provide local businesses with professional commercials they might not otherwise have been able to afford. The hook is […]
A Picture Is Worth A Thousand Words?
When it comes to advertising, what’s more important: long, descriptive, informative copy — or a short and evocative tagline? What about no words at all … just enticing visual creative? Naturally, there’s not one simple answer. Depending on the client and the product, more information may be needed to provide an accurate and alluring snapshot […]
Importance of Ad Placement
Sure, it is important to have well-worded and visually appealing ads with strong brand messages. And yes, it is also imperative that these ads reach as much of your target audience as possible for maximum and repeat exposure. But you can put the most wonderful ad in front of throngs of potential buyers and still […]
Ask and Ye Shall Receive – Ad Feedback
On the heels of this article, which explains how Hulu.com uses surveys to gauge an audience’s opinion on ads, comes a recent story out of Australia. The down under nation’s Advertising Standards Bureau (ASB) is dealing with less-than-positive feedback on its published content. But not only is this feedback negative, it’s also out of left […]
Advertising on Hulu
In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and Hulu’s relative newness on the scene led advertisers to remain cautious. However, halfway […]