“Mad Men” Season 5 Finale
On this season of “Mad Men,” Don Draper and the rest of our favorite television ad execs have made some interesting choices in order to boost their business. We particularly found some of the themes about women in the workplace, industry competitiveness and internal sacrifice thrilling to watch – and, of course, we thanked the […]
Customer service. The elusive competitive advantage.
If you know anything about Zappos then you know that it’s a successful online retailer that built its brand not only by selling a great assortment of footwear, but by delivering an exceptional customer experience. Perhaps that’s why Amazon paid so much leather to buy them. Zappos proved that if you deliver winning customer service […]