Tips for Personal Branding – Part 2
Last week we started discussing the ways you can build your personal brand. First you want to discover the traits about yourself that you wish to turn into your dominant brand characteristics. Then you want to define those by using words and phrases that tie into your overall message. That’s what will trickle down through […]
Competitive Advertising
Do you know what the term “competitive advertising” means and how it can help you grow your business? If you work in an industry that’s steeply competitive, especially in a region that’s closely familiar with the kind of business you perform (for example, a small town with three localized baby clothing boutiques), you can take […]