Wedging Your Foot in the Door
User-Friendliness on the Web
When it comes to online marketing, the main touchstone for success is user-friendliness. An obvious example is e-commerce websites, which must make it as easy as possible for visitors to complete transactions from first search to shopping-cart check-out. But every website—from static information pages to dynamic social media forums—must ensure that readers can quickly locate […]
Email Marketing 101
The best asset in a bad economy is an existing customer database, which can be maintained and built through email marketing. Mad 4 Marketing has obtained some of the best practices for effectively using email marketing. Email is great for conversion and retention marketing, but not that good for acquisition. It should be used as […]