Capitalizing On Boredom

One thing that our society can agree to hate is boredom. Thanks to technology and our instant-gratification culture, it seems intolerable to go for very long without some kind of distraction, task, or entertainment. A recent article in Ad Age highlights how our aversion to downtime can be both a blessing and a curse for […]
Advertising on Hulu
In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and Hulu’s relative newness on the scene led advertisers to remain cautious. However, halfway […]