A Picture Is Worth A Thousand Words?

When it comes to advertising, what’s more important: long, descriptive, informative copy — or a short and evocative tagline? What about no words at all … just enticing visual creative? Naturally, there’s not one simple answer. Depending on the client and the product, more information may be needed to provide an accurate and alluring snapshot […]

Importance of Ad Placement

Sure, it is important to have well-worded and visually appealing ads with strong brand messages. And yes, it is also imperative that these ads reach as much of your target audience as possible for maximum and repeat exposure. But you can put the most wonderful ad in front of throngs of potential buyers and still […]

Top Ways to Market Your Blog – Part 2

Last week, we introduced the premise of using blogs in marketing, and what to do once you have your own blog. In that same vein, this week we are following up with tips for keeping your readers once you have reached out and engaged them in the first place. Getting Readers to Stay on Your […]

Modern Marketing: A Balancing Act

Want to keep your business relevant with modern marketing? You don’t have to be a super-savvy website guru to do it. But there is one trick you must master: Balance. Balance is the key to building a strong, successful advertising campaign now and in the future—no matter how the face of media may change. While […]