Should You Subscribe to a New Business Model?
One topic we’ve been thinking about lately is the subscription model, lately popularized by video streaming services like Netflix and Hulu. There’s a lot of potential value in bundling your products and services so that customers can subscribe to a range of packages over a longer term. The main advantage is that a subscription service […]
Romancing Your Customers
Embarking on a new relationship with customers isn’t all that different from starting a courtship with a new girlfriend or boyfriend. You begin by trying to catch their attention, and then slowly build upon mutual interest with the hope of turning it into a long-term engagement. There’s a lot of give and take. Communication is […]
The Selling Power of Cute
The late and great WC Fields once said, ‘Never work with children or animals’, and while some may believe that to be good advice, you might want to think seriously about employing them in your advertising. Emotion is a very powerful tool and using it to create a connection with the consumer is, in the […]